The Welltodo Founder Series Presents: Deliciously Ella, Neom Organics & Kikki.K


LONDON, United Kingdom — Join our special guest speakers Ella Mills Founder of Deliciously Ella and Mae Deli; Nicola Elliott, Founder of Neom Organics and Kristina Karlsson, Founder of kikki.K; for the final instalment of the acclaimed Welltodo Founder Series for 2017 – on Tuesday, 14th November.

Exploring the various facets of launching and scaling a business in the multi-trillion dollar wellness sector in the UK and internationally; industry expert and Founder of Welltodo, Lauren Armes, will host a panel discussion touching on a range of topics including trends and drivers, growth strategies, cultivating a success mindset, and how Mills, Elliott and Karlsson see the industry developing.


When Is It?

Taking place in London on Tuesday 14th November, this thought-provoking event for innovative brands, startups, influencers and investors in the wellness industry, will be presented in partnership with international law firm Bird & Bird LLP.

Who Are The Panellists?

With invaluable insights into how to build a profitable and innovative business, the panellists will reveal how they got started, what it took to build their brands, how they have scaled in local and international markets and what opportunities lie within one of the world’s fastest-growing industries.

The Welltodo Founder Series Presents: Deliciously Ella, Neom Organics & Kikki.K

Image: Deliciously Ella

We’ll be joined by award-winning cookery author, entrepreneur and champion of eating well, Ella Mills.

Having grown her popular blog into a business empire, Mills now boasts four best-selling books, a number one app, three delis and a further three food product lines across the UK. Her energy balls, granolas and oat bars are stocked in over 5000 stores, including Starbucks, Tesco, Waitrose, Sainsbury’s, Ocado, WHSmith and Holland and Barrett, while her blog continues to grow in stature, having amassed over 100 million hits in the last four years.

In addition to recently winning the Ernst & Young Rising Star Award at the Entrepreneur of the Year Awards in London alongside her husband and business Partner Matt, Mills’ social channels which are the main channel of marketing and communications for the brand currently reach thirty million people a month.

The Welltodo Founder Series Presents: Deliciously Ella, Neom Organics & Kikki.K

Image: Neom Oragnics

Joining Mills, our second panellist Nicola Elliott launched Neom Organics following a seven-year stint working 60 hour weeks as an editor for magazines including InStyle and Glamour. Having noticed that her wellbeing was being affected by the stress and demands of a busy career, the trained aromatherapist began to experiment with pure essential oils as a way to address the wellbeing needs of women who were being dragged down by the pressures of poor sleep, high stress and low energy.

She began making powerful therapeutic tinctures for herself and her friends before transforming her passion into a business.

Starting out with a set of five candles, Neom Organics, which launched in 2005, is now the fastest growing wellbeing fragrance brand in the UK. With A-List fans including Gwyneth Paltrow, Kate Moss and Sienna Miller, Elliott’s cult brand of wellness products can be found in John Lewis, Fenwicks, Selfridges, Heals and many other leading home and beauty stores.

Steering the creative vision of the brand and ensuring that every product Neom creates serves a therapeutic need or purpose, Elliott is dedicated to inspiring women to lead naturally healthier lives by encouraging them to press pause and make time for prioritising their wellbeing.

Completing our inspiring lineup, Swedish born Kristina Karlsson turned a desire for stylish home office products into a booming design and retail business.

The Welltodo Founder Series Presents: Deliciously Ella, Neom Organics & Kikki.K

Image: kikki.K

Founding kikki.K in 2001 with a single store, over the past 15 years the entrepreneur has grown her business into an international success comprising of over 80 privately owned boutiques across Australia, New Zealand, Singapore, Hong Kong and the UK. The brand’s online store services over 140 countries.

During peak season, Karlsson employs over 800 staff who help share her love of stationery and offer services that focus on organisation, happiness, DIY, goal setting and planning. Through this unique offering, kikki.K delivers its brand purpose: ‘to inspire and empower people to live their best life, every day.’

By displaying an amazing amount of drive and enthusiasm, Karlsson has turned her dream from a concept to a reality. Having expanded kikki.K into the US via a partnership with Nordstrom earlier this year, Karlsson continues to place a strategic focus on international expansion.


What Are The Networking Opportunities?

Following the 1-hour deep dive discussion with Mills, Elliott and Karlsson, guests will have the opportunity to participate in a 20 minute Q&A session, before mingling with other forward-thinking movers and shakers from the wellness industry.

Sparking a dynamic and unique conversation with successful wellness founders, the Welltodo Founder Series has proven to be an invaluable tool for wellness businesses, no matter their stage of the journey.

Providing industry insights, business strategies, and practical advice drawn from the challenges faced along the entrepreneurial journey, this latest instalment will be no different.

Where Can You Get A Ticket?

For your chance to meet and connect with like-minded entrepreneurs, discover what is driving the wellness industry forward and make your ideas grow, grab your ticket here.


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