Welltodo Today: The Rise of the Wellness App, Fitness First Pivots, Social Meditation


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

These Black Women Joined Forces To Transform The $4.5 Trillion Dollar Wellness Industry For Women Of Color

What do you get when a brilliant brand strategist and an amazing yoga instructor join forces to transform the wellness industry for women of color? You get more Black and Brown wellness entrepreneurs making six figures and more in an industry that has widely ignored their existence until now.

Chorus brings a social layer to meditation

Chorus launched its online experience on March 16 of last year. It was fairly auspicious timing, as those things go, falling the same day seven public health departments launched a joint shelter-in-place order in its native California. Like countless other companies, 2020 didn’t go according to pla…

The Rise of the Wellness App

The Future Of Work They’re everywhere, but they can’t address the real problem: the alienation of 21st-century work. Credit… Illustration by Shuhua Xiong To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android . Pandemic fatigue hits different.

Gym chain Fitness First has pivoted to address the fitness-at-home shift

As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged. At the height of the Covid-19 pandemic last year, work wasn’t the only thing Singaporeans brought home with them.

Do Men Self-Care?

The beauty industry is now all about “wellness.” What does that mean for men? The commercials are always the same: A razor is likened to a racecar or a jet. A shower gel purports to make men smell like a bear.

Miranda Kerr Aspires to Turn Her Beauty and Wellness Brand Into the ‘Estée Lauder of Organics’

Since launching Kora Organics in 2009, Miranda Kerr hasn’t “taken a cent out of the company,” she said. “I put it all back in, even though we’re profitable and I could be writing myself a check, I don’t,” continued the Australian model and chief executive officer.


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