Welltodo Today: Fitness Brands Secure Music Deals, Stryve Is Going Public, Plant-Based Goes Premium

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Universal Music Group Steps Into The $23 Billion Work-Out-From-Home Trend With Equinox Deal

The world’s largest music publisher Vivendi owned Universal Music Group is taking its talents to the at-home fitness world by licensing its catalog to Equinox’s Variis digital fitness app. The deal allows users to enjoy tracks from UMG artists like Drake, Rihanna, Kendrick Lamar, and The Weeknd.

Pivoting to home fitness, Aviron offers gamified rowing machines

Few tech sectors had more to gain from the events of 2020 than home fitness. Interest in the category was swift, as gyms were declared one of the bigger problem areas amid the worldwide spread of Covid-19. Suddenly home workouts were more than just luxury. For YC-backed Aviron, it was the ideal tim…

Healthy Food Company Stryve Is Going Public In Anticipated $170 Million SPAC IPO

The largest U.S. biltong producer Stryve Foods, which has helped introduce air dried meat snacks to American consumers as a healthy alternative to regular jerky, is going public on the Nasdaq under the ticker “SNAX” with an expected $170 million enterprise value upon merger with SPAC Andina Acquisition Corp. III.

Greek skin-care brand Korres looks to Gen Z to fuel 2021 sales growth – Glossy

Korres is trying to cozy up with Gen Z. In January, the 25-year-old Greek skin-care brand entered into Ulta Beauty stores through the retailer’s Conscious Beauty program, following its Ulta.com launch in Dec. 2020. Korres is also sold at Sephora, HSN and Dermstore, among other retailers, but Ulta Beauty has gained traction among Gen-Z beauty customers.

Yoga Alliance Professionals launches online yogic training academy | Leisure Opportunities news

International yoga organisation, Yoga Alliance Professionals (YAP), has launched an online Training Academy designed for yoga practitioners and teachers. From mastering backbends to the art of adjusting, each course on the platform is designed to further the student’s knowledge in specialist areas of yoga, and take their practice to the next level.

Peloton Creates Capsule for Black History Month

Peloton is celebrating Black History Month by introducing a special apparel collection intended to celebrate Black artists from around the world. The at-home fitness brand has collaborated with four artists to create 18 custom apparel and accessories pieces, each with its own story.

VCs Share What It’s Like To Test Out Fitness Apps Before They Invest

Sometimes the best way to know something works is by trying it out yourself. Health and fitness-related goals are commonly a New Year’s resolution for many consumers, so we decided it was worth asking five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.

JUST Egg Maker Partners To Create Premium Plant-Based Products

Eat Just’s recent news that it was first in the world to debut meat made from chicken cells commercially was a big deal, but it wasn’t enough to distract the company from its original mission.

Moving the Needle: How We Can Continue To Raise Mental Health Awareness in 2021

For most folks, living through a pandemic was probably the last thing they expected would happen in their lifetimes. But the ongoing COVID-19 crisis has shut down the world and continued to disrupt our sense of normalcy and safety.