London, United Kingdom — Yoga and Pilates brand Triyoga is expanding its London footprint with a new site located in Shoreditch.
Scheduled to open in the Autumn, the 5,787 sq ft unit, positioned close to Shoreditch High Street Station, will increase the brand’s portfolio to five studios. It joins existing outposts in Soho, Chelsea, Covent Garden and a Camden branch, which opened in 2014.
Sitting within the new Galliard Homes’ development; Fusion — a mixed-use building featuring residential accommodation on the upper floors as well as a PureGym, which occupies the basement and sub-basement, the Triyoga site itself will consist of three studios.
Hosting 126 classes across a wide range of authentic styles from Ashtanga to Restorative as well as hot and warm yoga, the new outpost will also offer Pilates and Barre, a café and a retail offering. The brand will also provide over 80 popular treatments including Physiotherapy and Osteopathy, Deep Tissue Massage, Myofascial release, Reflexology and Trauma Release Therapy.
Commenting on the new studio, Casey Phillips, Partner at property agency, Shelley Sandzer, which assisted in securing the site, said: “It’s been fantastic to follow this popular yoga and wellbeing brand in their growth across the capital. This is a brilliant Shoreditch location and it will be perfect for them.”
As one of the UK’s leading leisure property agencies, Shelley Sandzer has played a key role in launching a number of new entrants and unique concepts into London’s fitness market. Earlier this year, the firm secured an eighth studio for Ten Health and Fitness, in Fitzrovia. It also counts Xtend Barre as a client.
Its thorough understanding of both the area and the fitness industry, was a key factor in its ability to match Triyoga with the Galliard Homes’ development, insists Adam Ratzker at Galliard Holdings.
“Fusion is in close proximity to our new flagship mixed-use development, The Stage, so we’re excited to see such an established experimental gym group go in and further bolster the offering in this buzzing new residential location,” he commented.
In the past, many of London’s boutique fitness operators have commented on the difficulty in finding suitable properties for studios, especially when it comes to prime locations. However, with an increase in the amount of the capital’s private developers starting to recognise the commercial value of incorporating a fitness offering into the mix, this seems to be shifting.
In particular, the regeneration of areas such as Hammersmith, Queensway and Battersea Park have already seen boutique brands including BOOM Cycle and Barry’s Bootcamp benefit in terms of expansion. And with the forthcoming Crossrail launch due in 2018, it is likely that many of the areas due to be serviced by the rail line will be the next ‘hotspots’ set for redevelopment.