- TRX, a global leader in functional training unveils TRX Training Club, an all-in-one virtual gym and trainer matching service, including on-demand and live 1:1 coaching
- The launch was fast-tracked to cater for shifting consumer demands as a result of the pandemic, with further product announcements to be revealed in the coming months
- TRX Founder Randy Hetrick has also revealed the launch of OutFit, a mobile training franchise delivering convenient, affordable and expertly coached personal and group training to neighbourhoods across America
SAN FRANCISCO, United States — TRX, a global leader in the functional training category, this month unveiled TRX Training Club, an all-in-one virtual gym and personal trainer matching service for use with its iconic suspension trainer.
Previously TRX had launched TRX Live with PTs leading 50-minute sessions via online video platform Zoom. Now, with this launch, the San Francisco-based fitness company has brought its range of kit and classes in-house into one centralised consumer digital platform.
The Training Club offers six live classes every day across seven different training programmes, enabling users to work out with virtual classmates, train on-demand or get 1:1 online personal training with TRX’s army of elite coaches.
TRX Founder Randy Hetrick, who hinted at further product announcements in the coming months, told Welltodo this latest launch was fast-tracked to cater for shifting consumer habits as a result of the pandemic.
“As the world changed around us, we knew this was the right time to accelerate our virtual training efforts and develop something new and exciting for our global community. The launch of the TRX Training Club directly addresses consumer demand for top-tier training, anytime, anywhere,” Hetrick said.
Adding: “During the pandemic, our team at TRX worked tirelessly to build a comprehensive, digital platform that delivers world-class training to millions around the world. Our TRX trainers pour their heart, soul, and every drop of sweat into every workout they lead — and training with them virtually is no different.”
PHYSICAL MEETS DIGITAL
TRX’s move to couple a physical fitness product with a virtual offering in response to the pandemic follows the lead of percussive therapy brand Therabody, which launched the Therabody App last May, and underlines how the industry is having to adapt to the changing behaviours of consumers and increasing digitisation of the market.
“Like every business across the globe we have had to adapt to the ever-changing landscape, from working virtually with our teammates to bringing workouts and classes online, to managing the changes in our supply chain,” David Allen, Head of EMEA and APAC at TRX explained to Welltodo.
“We mobilised our team of over 300,000 trainers across the world to ensure that we were part of making sure consumers could work out safely. And now we are working closely with gym operators, personal trainers, retailers and distributors in navigating the new opportunities for the fitness space.”
As consumers and brands continue to adapt to life after COVID-19, Allen said TRX’s ability to innovate across its physical and digital offering will put it in a strong position to drive the industry forward in both the virtual and face-to-face space.
“People are more aware than ever about the need to look after their health and mental wellbeing and the biggest challenge of all will be how that fits in with their lifestyle changes,” he said.
“Gym membership models will change. Time spent at home working will mean people need a different downtime. The daily commute will be gone for many and this will give them more time. All of this has led us to offer an easy to use, one-stop destination with everything you need to unlock your potential.”
OUTFIT: SPINOFF TRX CONCEPT
Earlier this month, Hetrick revealed a new fitness startup he had been developing over the past year, announcing its launch via his personal LinkedIn page and calling on franchise partners to get in touch.
He wrote: “With the full support of my partners and team at TRX, I’ve assembled a killer new team of industry veterans from fitness and technology to launch OutFit, a spinoff concept that brings the ‘TRXperience’ to life in the fresh air of the great outdoors.”
According to Hetrick’s post, OutFit is a mobile training franchise of “gyms on wheels”, delivering convenient, affordable and expertly coached personal and group training to neighbourhoods across America.
“Leveraging the performance of TRX’s premium equipment and staffed 100% by industry-leading TRX-certified coaches, OutFit delivers an outdoor fitness experience unlike any other,” he added.