LONDON, United Kingdom — Boutique fitness event Sweat is returning to London for a third year, bringing together more than 200 innovators, investors and industry leaders from the fitness industry to discuss future strategies in the face of unprecedented market change.
Sweat 2019 will examine whether the boutique fitness boom is at breaking point – reaching what has been deemed ‘peak boutique’ – or if continued growth is here to stay.
Taking place at Studio Spaces in East London on 26th February, the event will feature insightful keynotes, engaging panel discussions and bespoke workshops, to offer a wide-lens view of the emerging trends moulding the fast-changing fitness space. Welltodo will join the conference as an official media partner, for the second year running.
“This is a time of great opportunity but also great risk for boutique fitness. Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last,” commented ukactive CEO Steven Ward.
“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate – from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”
Bringing together an expert panel of thought leaders and trendsetters in boutique fitness, the event’s standout speakers include Emma Barry, Equinox’s former Director of Group Fitness, who returns to Sweat with fresh insights gleaned from the recent Global Wellness Summit and CES Tech Council. And Charlotte Dennis, Founder of Curious Consultancy, who will draw on two decades’ work with multinational companies to reveal the best methods to establish a sustainable brand in a crowded market.
In addition, panellists from fitness brands including Orangetheory Fitness and Engine Room will discuss a range of industry-focused topics.
A session on ‘Peak of Boutique’ will question whether the market has reached full saturation within the UK, with additional sessions set to explore topics such as fostering loyalty among Gen Z, cultivating experiences and what we can expect from the boutique brands of the future. The event will also feature a set of masterclasses led by experts in the boutique fitness sphere, interactive elements and networking opportunities.
“Through engaging keynotes and thought-provoking panel debates, last year’s event provided an opportunity for business owners to better understand the boutique fitness model and discover new ways to stay ahead of the market,” commented Lauren Armes Founder of Welltodo and 2018 keynote speaker.
“This year’s lineup looks incredible already, and we’re excited to be returning to support the growth of this dynamic market.”
Also returning as partners for this year’s event are headline sponsors Technogym, as well as MINDBODY and miha bodytec. Each brand will have a presence at Sweat, with interactive stands showcasing their innovative products, alongside those of other sector-leading suppliers.
To find out more about Sweat 2019, or to buy tickets, visit www.ukactivesweat.com