US Fitness Franchise Burn Boot Camp Enjoys Explosive Growth

CHARLOTTE, United States — US boutique fitness franchise Burn Boot Camp is closing out 2021 with a milestone, reaching over 60 signed agreements and breaking into its 40th state.

Despite the challenges of the past 18+ months, the nine-year-old company now boasts 300 gyms open and operating, and says it will continue its growth with a robust roster in Q1, including its first location in the greater New York City area slated to open in January.

“Our mission has never wavered which is why we’ve been able to adapt and perform in spite of factors outside our control,” shared Devan Kline, Founder and CEO of Burn Boot Camp. 

“We consistently show up for our dedicated Members and Franchise Partners, which has allowed us to grow a very strong network that’s filled with collaboration and support. Our franchise network has been resilient, motivated and all-around incredible during a challenging time, which is no doubt why we’ve been able to come out ahead,” he added.

According to Burn Boot Camp, part of the company’s recent success comes with a continued emphasis on internal development, as well as creating new revenue-generating opportunities to reflect the changing market.

In November, it launched its first-ever F&B product — the Afterburn Protein Bar, which is available for purchase online and in locations nationwide. And like so many of its counterparts, when the pandemic hit and its studios were forced to close their doors, it quickly pivoted to virtual workouts, which have now amassed over 3 million views on YouTube.

Instead of sitting back, by continuing to generate interest in its franchise business, the fitness concept, which offers 45-minute boot camp style classes, has been able to open 45 new sites in 2020 alone helping it get closer to its overarching goal of having 500 gyms open or in development by 2023. And its recent success hasn’t gone unnoticed. 

In addition to advancing its rank on the Franchise Times Top 400 List, Burn Boot Camp was also named on the 2021 Inc. 5000 for the second consecutive year, after debuting in 2020 at No. 410. 

Elsewhere, Xponential Fitness — a curator of boutique fitness brands across multiple verticals — has also been enjoying rapid growth via its portfolio of fitness franchises.

Earlier this month it announced it had signed a Master Franchise Agreement in New Zealand for three of its brands: CycleBar, StretchLab and Rumble. The agreement provides the Master Franchisee with the opportunity to license at least 30 studios across the three brands to potential franchisees in New Zealand over the next 10 years. 

The disruptive company, which added a tenth brand to its growing portfolio with the acquisition of Body Fit Training (BFT) for $44 million in October, also plans to open an additional 150+ BFT studios across the Asia Pacific region. 

Following this deal, along with boxing brand Rumble’s expansion in Australia, the global powerhouse now has over 1,000 international studios open or obligated to open in 10 countries outside of North America.

Looking ahead, fitness franchise models such as these look set to have another bumper year as the world continues to bounce back from the pandemic.