MIAMI, United States — The Global Wellness Institute has entered into a strategic partnership with the World Travel Market to boost the prominence of the wellness travel industry in the Middle East and North Africa.
The agreement will kick off with the Global Wellness Institute hosting a Wellness Symposium at this year’s Arabian Travel Market event in April.
“Wellness travel is not only growing twice as fast as tourism overall, it’s evolving in bold new directions, both globally and across the Middle East,” explained Susie Ellis, Chairman and CEO of the GWI.
“Our mission will be to bring together the top experts and latest research and trends in this travel space to ATM and WTM’s tens of thousands of attendees.”
By shining a spotlight on the growing wellness travel market in the Middle East and North Africa, which is now worth $8.3 billion, the Global Wellness Institute hopes to boost the region’s tourism industry.
Currently, the United Arab Emirates is by far the largest Middle Eastern market with 1.7 million wellness trips worth $2.7 billion annually. However, the rest of the region has also experienced exponential growth over the past five years and the Global Wellness Institute wants to give businesses the tools they need to embrace the valuable sector.
Wellness tourism is now one of the fastest-growing industries in the world, but for brands looking to take advantage of the popularity of wellness tourism throughout the MENA, market understanding is vital.