The Welltodo Founder Series Presents: HelloFresh, Hotpod Yoga & Pana Chocolate


LONDON, United Kingdom — Join our special guest speakers… Patrick Drake, Co-Founder of HelloFresh; Max Henderson, Co-Founder of Hotpod Yoga; and Pana Barbounis, Founder of Pana Chocolate, for the return of the acclaimed Welltodo Founder Series on Tuesday, 28th March.

Building on the success of the series in 2016, this year we’ll be exploring the opportunities present in the UK wellness market and beyond, as we invite Founders of next-level businesses to discuss the key strategies behind the remarkable success of their wellness brands.

Exploring the various facets of launching and scaling a business in the fast-growing wellness sector in the UK and internationally; industry expert and Founder of Welltodo, Lauren Armes, will host a panel discussion, touching on a range of topics including trends and drivers, cultivating a successful mindset, overcoming challenges, and what Drake, Henderson and Barbounis have planned for the future.

When Does It Take Place?

Taking place in London on Tuesday 28th March, this inspiring event for forward-thinking brands, startups, influencers and investors in the wellness industry, will be presented in partnership with international law firm Bird & Bird LLP.

Who Are The Panelists?

With invaluable insights into how to build a profitable and innovative business, the panelists will reveal how they got started, what it took to build their brands, and how they have scaled in local and international markets.

As Co-Founder of HelloFresh, Patrick Drake’s journey has been anything but conventional. Starting off his career as a lawyer, he soon realised his love of food meant he was leading a secret double-life, so he swapped his fountain pen for a chef’s knife and never looked back.

From packing shopping bags in his living room and delivering them by hand to feeding thousands every week, Drake has helped to grow HelloFresh into a market leader throughout Europe. Now Head Chef at the food delivery company, which was recently valued at €2 billion, he also runs an online cookery school.

Joining Drake, Max Henderson, Co-Founder of Hotpod Yoga, started London life as a strategy consultant working with multinational corporations to improve the sustainability of their operations.

An entrepreneur at heart, it was an easy leap to make when Hotpod Yoga began to take shape. And, in a little under four years his disruptive approach to the traditional yoga studio, has helped propel Hotpod Yoga to the forefront of the wellness industry.

Currently Europe’s largest yoga business, Hotpod Yoga is empowering a new community of yoga instructors, giving them the tools they need to turn a passion into profit.

Completing the incredible lineup, Pana Barbounis, Founder of Pana Chocolate has single-handedly launched and grown the fastest growing raw, organic chocolate brand in the world.

Sold in over 20 countries, in over 3,000 outlets globally, the company has almost doubled year-on-year since its launch in 2012, while Barbounis continues to uphold a unique, sustainable business practice that does not compromise the planet or its people.

The company currently employs over 80 staff in Australia and the UK and generates an annual turnover of more than $5 million. However, Barbounis has his sights set on further international expansion in Europe, Asia and North America.

What Are The Networking Opportunities?

Following the 1-hour deep dive discussion with Drake, Henderson and Barbounis, guests will have the opportunity to participate in a 20 minute Q&A session, before mingling with other forward-thinking movers and shakers from the wellness industry.

Sparking a dynamic and unique conversation with successful wellness founders, the Welltodo Founder Series has proven to be an invaluable tool for wellness businesses, no matter their stage of the journey.

Providing industry insights, growth strategies, and practical advice drawn from the challenges faced along the entrepreneurial journey, this latest installment will be no different.

Where Can You Get A Ticket?

For your chance to meet and connect with like-minded entrepreneurs and discover what is driving the wellness industry forward, grab your ticket here.


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