The Welltodo Founder Series Presents: Ten Health & Fitness And Mindful Chef


LONDON, United Kingdom — Join our special guest speakers Joanne Mathews Founder of Ten Health & Fitness and Giles Humphries, Co-Founder of Mindful Chef, for the first instalment of the acclaimed Welltodo Founder Series for 2018 – on Tuesday, 13th February, in London.

Exploring the various facets of launching and scaling a business in the multi-trillion dollar wellness sector in the UK and internationally; industry expert and Founder of Welltodo, Lauren Armes, will host a panel discussion touching on a range of topics including growth strategies, overcoming the fear, cultivating a healthy company culture, and how Mathews and Humphries see the industry evolving.

When Is It?

Taking place in London on Tuesday 13th February, this thought-provoking event for innovative brands, startups, influencers and investors in the wellness industry, will be presented in partnership with international law firm Bird & Bird LLP and the leading provider of cloud-based business management software for the wellness industry MINDBODY.

Who Are The Panelists?

With invaluable insights into how to build a profitable and innovative business, the panelists will reveal how they got started, what it took to build their brands, how they have scaled their respective markets and what opportunities lie within one of the world’s fastest-growing industries.

We’ll be joined by Founder of Ten Health & Fitness, Joanne Mathews. Introduced to the Pilates reformer whilst recovering from a car accident, Mathews went on to found Ten Health and Fitness in 2007.

By providing a ‘prehabilitative’ approach to fitness and exercise, and offering classes that straddle both the fitness and medical world, Mathews has grown the brand from a basement studio in Notting Hill to an 8 studio operation, with London outposts including Chiswick, Fitzrovia and The City.

In addition to expanding its original trademark Dynamic Reformer Pilates to include in-house Physiotherapy and sports massage alongside HiiT, TRX, Yoga, Stretch and Barre classes, today Ten also runs its own industry-accredited in-house training academy and through TenEducation, provides training courses and workshops for exercise professionals across the UK.

A pioneer of London’s boutique fitness sector, Ten continues to work to change the outlook of the fitness industry by encouraging a long-term sustainable approach towards fitness.

Joining Mathews, our second panelist Giles Humphries is one-third of the trio behind Mindful Chef – the UK’s #1 rated recipe box service, according to Trustpilot.

Launched 2014, in just 3.5 years the healthy, ethically and responsibly sourced delivery service has grown from a man and van operation on the coast of Cornwall to a national business shipping over 750,000 meals nationwide, and generating revenues of £7m per annum.

With support from sporting stars including Sir Andy Murray and Victoria Pendleton CBE, the brand has raised £3.1m via two sell-out crowdfunding rounds, on its journey to redefine the way people shop. A new partnership with the English Institute of Sport, in which the startup will educate and support British athletes, and offer nutritionally balanced meals, ahead of the 2020 Olympics, highlights the nutritional value of the service it continues to scale.

What Are The Networking Opportunities?

Following the 1-hour deep dive discussion with Mathews and Humphries, guests will have the opportunity to participate in a 20 minute Q&A session, before mingling with other forward-thinking movers and shakers from the wellness industry.

Sparking a dynamic and unique conversation with successful wellness founders, the Welltodo Founder Series has proven to be an invaluable tool for wellness businesses, no matter their stage of the journey.

Providing industry insights, business strategies, and practical advice drawn from the challenges faced along the entrepreneurial journey, this latest instalment will be no different.

Where Can You Get A Ticket?

For your chance to meet and connect with like-minded entrepreneurs, discover what is driving the wellness industry forward and make your ideas grow, grab your ticket here.


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