Welltodo Joins ukactive’s Sweat 2018 To Accelerate The Boutique Fitness Market

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LONDON, United Kingdom — Boutique fitness event Sweat is returning for its second year with a bigger and bolder programme, bringing together more than 200 forward-thinking brands, startups, influencers and investors to discuss the most exciting trends shaping the booming boutique fitness market. 

Hosted by not-for-profit health body ukactive, Sweat 2018 will outline the next steps for burgeoning boutique operators – examining how to expand and up-scale while retaining the core identity of the brand.

In addition to joining the conference as an official media partner, we’ll be onsite to showcase the latest opportunities for careers and recruitment in the wellness industry through our careers platform — Welltodo Careers.

“We launched Sweat last year to serve as a networking and ideas-sharing platform for boutique fitness, which has seen extraordinary growth in the past five years,” commented ukactive CEO Steven Ward.”

“As this market matures, we want to support the sector in its next phase of growth by giving burgeoning operators the tools to reach their full potential in a globalised and highly competitive market, while ensuring the boutique boom represents a permanent shift in the market.”

Returning to Studio Spaces in East London on Thursday 8th March, with an expanded offering spanning three different areas, Sweat 2018 will feature a set of boutique clinic sessions led by experts in the boutique fitness sphere, which will allow for audience input and interaction on a diverse range of subjects.

The event will bring together a vibrant panel of thought leaders and trendsetters in boutique fitness, with standout speakers including Welltodo Founder Lauren Armes and Emma Barry, Equinox’s former Director of Group Fitness. In addition, panellists from major fitness brands including F45 and Boom Cycle, and exciting new boutique ventures like Run Junkie will discuss a range of industry-focused topics.

Sweat 2018 will explore a broad range of topics, including what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand. The event will also feature interactive elements and networking opportunities alongside a jam-packed day of keynotes and panel discussions.

Emma Barry, who has worked with Equinox (the majority owner of Soul Cycle), will open the morning session with a keynote analysing the global trends that are shaping the boutique fitness sector – from the effects of globalisation and increased competition to exploring how to emulate worldwide success stories.

The event will also include a fascinating debate on “partnership powered boutiques” – exploring how studios can work in conjunction with major consumer brands whilst staying true to their own concept, and what brands look for in a boutique operator. Among the high-profile panellists for this session are Digme Fitness Founder Caoimhe Bamber and Ministry Does Fitness Manager Olivia Brafman. 

With digital disruption a global megatrend, Sweat 2018 will explore the extraordinary potential technology has for operators in driving footfall – with MYZONE CEO Dave Wright sharing his expertise in harnessing data to build a better user experience. Move GB Founder Alister Rollins will also discuss how the next generation of platform-based operators can use data to transform the fortunes of a fledgeling company.

Partners for this year’s event are headline sponsors Technogym, as well as MINDBODY and miha bodytec. Each brand will have a presence at Sweat, with interactive stands showcasing their innovative products, alongside those of other sector-leading suppliers.  

To view the full agenda for Sweat, or to buy tickets, visit www.ukactivesweat.com

For a special 10 percent discount on tickets, use the promo code: Welltodo10

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