Welltodo Today: 24 Hour Fitness Files For Bankruptcy, Unilever To Invest €1bn In Sustainability, Tesco Expands Plant-Based Products

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

24 Hour Fitness files for bankruptcy and closes 100 gyms

National gym chain 24 Hour Fitness has filed for bankruptcy, after the Covid-19 pandemic forced its facilities shut for months.

Sexual wellness has its inclusivity and diversity moment – Glossy

The sexual wellness category is transforming to become more inclusive and diverse. On Tuesday, DTC company Cake launched with $1.45 million in seed funding from Brian Spaly, Trunk Club and Bonobos co-founder; Roth Martin, Rothy’s co-founder; Brand Foundry Ventures; and Finn Capital, among others.

Wellness influencers ‘linked to spread of 5G conspiracy theories’

‘Wellness influencers’ are responsible for peddling dangerous conspiracy theories around 5G and coronavirus, according to reports. Influencers such as Pete Evans have shifted towards spreading conspiracy theories about 5G and COVID-19 a report by ABC News found. Other wellness pages have posted bizarre and unfounded stories linking Bill Gates to 5G and the coronavirus, The Guardian reported.

Tesco plant-based drive fuels new launches

The brand is hitting chillers within Tesco’s meat aisle with its meat-free THIS Isn’t Bacon Rashers, as well as its THIS Isn’t Chicken Tikka Pieces, Chicken Salt & Pepper Pieces and Chicken Goujons. All products are priced at £3.85 each. THIS launched just under a year ago and already has listings in Waitrose, Ocado and Co-op.

Unilever vows to invest €1bn in green projects

Unilever has pledged to invest €1bn (£900m) over the next decade in environmental projects that will improve the “health of the planet”. Alan Jope, Unilever’s chief executive, said that while the world was rightly focused on the devastating coronavirus outbreak and serious issues of inequality raised by the Black Lives Matter protests, the climate emergency should not be overlooked.

Thanks to Aurora James, Major Retailers Are Taking the ’15 Percent Pledge’ to Stock Shelves With Black-Owned Brands

When Aurora James posted a note on Instagram on May 29 asking major retailers like Sephora, Target, Whole Foods, and Barnes & Noble to pledge 15 percent of their shelf space to Black-owned brands, she wasn’t sure what would come of it. The next day, the idea had a dedicated Instagram handle and hashtag.

Gold’s Gym launches small-box concept to drive global expansion | Leisure Opportunities news

Gold’s Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market. The company has announced the launch of a smaller footprint model to its range of franchise offerings to make the brand more attractive to franchisees with smaller budgets and enable more mass-market penetration globally.

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