Welltodo Today: $3.1bn Invested In Alt Proteins In 2020, Sweaty Betty A $175m Brand, The Future Is Upcycling


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Will Upcycling Become As Popular As Plant-Based Food?

For decades world hunger was declining, but according to the United Nations’ Food and Agriculture Organization, it’s on the rise again. This is especially alarming given that one in ten people globally don’t have access to enough food. But it’s not just a problem in developing countries.

Hotels Get Creative With Their Wellness Offerings

There is no denying that our priorities when looking for a great hotel have shifted since the pandemic. Heading into year two of the Covid Era travelers just aren’t fully ready to venture too far from home and are leaning hard on resorts to impart a soothing and relaxing experience.

RSG takes John Reed brand to North America with first site in Los Angeles

Rainer Schaller’s RSG Group has opened a John Reed Fitness club in downtown Los Angeles – the first in North America. Located in the city’s vibrant South Park neighbourhood, the 33,000sq ft, high-end club combines functional design with a club-like atmosphere.

Apple reportedly mulls rugged smartwatch coming as soon as this year

Apple is internally discussing releasing a rugged version of its Apple Watch designed for use in “extreme environments,” according to a new report in Bloomberg . The company is said to have considered a release as early as later this year, or 2022.

Life Time will hire hundreds of trainers in bet on fitness recovery – Minneapolis / St. Paul Business Journal

Life Time Inc., which laid of or furloughed thousands of employees last year during Covid-19 lockdowns, is apparently betting on a rebound as vaccination efforts accelerate. But its workforce strategy may look different than pre-pandemic. Bloomberg reports that the Chanhassen-based fitness company, with 150 locations nationwide, plans to hire 800 personal trainers in the coming months after losing 1,700 of the positions last year.

Barry’s Bootcamp CEO dishes on his company’s first foray into outdoor classes and virtual fitness during the pandemic – and how the new revenue streams helped the brand find new markets to expand

Barry’s Bootcamp had to innovate quickly after the pandemic forced it to close all 75 of its studios. The company opened 17 outdoor studios and launched its “Barry’s at Home” virtual streaming platform. Now, it’s developing a new app and going all in on digital fitness for the first time.

From Power Leggings To Performance Hijabs: How Sweaty Betty Became A $175 Million Athleisure Brand

Since opening as a boutique in Notting Hill in 1998, Sweaty Betty has grown into a global activewear brand. Today, it unveils its first performance hijab. But as athleisure gets crowded, the company must get more nimble and flexible than ever.

Record $3.1 billion invested in alt proteins in 2020 signals growing market momentum – The Good Food Institute

The alternative protein industry raised $3.1 billion in investments in 2020-three times more than in any single year in the industry’s history. The same year that saw multiple social, environmental, and economic crises converge across the globe also saw record-breaking investments in alt proteins, which, not coincidentally, provide solutions to some of our most serious challenges-from climate change to global hunger.

This Clean Beauty Brand Is On A Mission To Become The World’s Most Sustainable Cosmetic Company

The idea all started when Melodie Reynolds, founder and CEO of Elate Beauty purchased a lipstick that once unwrapped left her with a heap of garbage. It was at that moment she knew she had to help make a change in the beauty industry.


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