Welltodo Today: Allbirds’ Growth Strategy, The Latest Wellness Hangout, Selling Plant-Based Burgers

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

As online fitness booms, is technical sportswear the new luxury?

In a world still coping with the Covid-19 pandemic, social media weekend feeds of parties and restaurants are no longer on the agenda. Instead, consumers of all ages are donning leggings, pounding pavements, doing burpees in their living rooms and posting their progress on platforms such as Strava, Nike Running Club or Fiit.

How Erewhon Became L.A.’s Hottest Hangout

With a little help from celebrities and influencers, the health food store became the place to see and be seen. Angelenos have long known that health is wealth, and the healthiest and wealthiest among them shop at Erewhon, the upscale organic grocery store with six locations throughout Los Angeles County.

‘The opposite of Nike’: Inside Allbirds’ growth strategy

Allbirds’ valuation has skyrocketed over the last few years. Its latest $100 million funding round in September put it at around $1.7 billion and fueled rumors of a forthcoming IPO. While that’s huge growth over the seven years it’s been in business, it’s still a fraction of Nike’s annual footwear revenue of more than $24 billion and Adidas’ $15 billion.

Plant-based burgers aren’t a health food. That’s a good thing

It’s been a few years since the Impossible Foods and Beyond Meat burgers began showing up in grocery stores and restaurants. Despite their popularity, critics note that high-tech meat alternatives don’t exactly deserve a health halo. Perhaps in response, Impossible Foods r eleased its 2.0 version in 2019, with 36% less sodium and 43% less saturated fat.

Will Google save Fitbit or screw it up worse?

Smartwatches with Google’s WearOS and Fitbit devices like the Sense and Versa 3 have flaws compared to the Apple Watch.

Body fat ‘killing more people than smoking’ in England and Scotland

Excess body fat and obesity are likely to have contributed to more deaths in England and Scotland than smoking since 2014, according to new research from the Institute of Health and Wellbeing at the University of Glasgow.

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