Welltodo Today: Gatorade Launches A Smart Patch, Tonal Partners With Nordstrom, The Latest In Clean Beauty

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Gatorade made a smart patch that measures your sweat and hydration

Sports drink maker Gatorade is launching its first ever wearable device, the Gx Sweat Patch. The patch is a one-time-use wearable that analyzes sweat to provide athletes with insights about their athletic performance and hydration levels. It’s Gatorade’s latest product at a time when the sports drink marketplace is becoming increasingly crowded.

Nordstrom partners with Tonal home fitness company to expand retail

Nordstrom is leveling up its fitness game. The Seattle-based department store is partnering with Tonal, a fitness company that manufactures wall-mounted strength training machines, to install 40 Tonal “shops” inside its retails stores, Nordstrom said Monday. The Tonal fitness tech, which allows users to weight train without a single weight, currently costs $2,995, with the option for financing at $149 a month.

How outdoor brands can widen their appeal

One of her greatest joys is barefoot skydiving – she has thrown herself out of 600 planes and counting. That’s unusual enough. But the fact that Danielle Williams is also African American and living with a disability makes her even more singular compared to the usual image of outdoor adventurers marketed by outdoor brands.

Fitness Tech Innovators Deliver Next-Level Personalisation | Stylus

Tech firms are incorporating one-to-one personal training and feedback into remote fitness concepts, using biometrics and artificial intelligence (AI) to tailor users’ workouts. With the digital fitness market projected to reach nearly $60bn by 2027 (Valuates, 2020), Stylus spotlights the key developments.

West Coast Watch: The Latest in Clean Beauty

Clean beauty retailer The Detox Market now offers a more elaborate search engine system on its site, allowing customers to narrow down specific ingredients and purchase products that meet their individual needs. The AI-powered technology was developed by Good Face Project, a cosmetics innovation company rooted in science and research.

Plant-Based Foods Are Our Future And Entrepreneurs Are Helping Us Make The Shift

The success of companies like Impossible Foods and Beyond Meat has drawn attention to the plant-based protein sector. And recently Bill Gates said that because of the climate effects of beef production, wealthier countries should completely shift to plant-based synthetic beef.

Kind Snacks founder explains his “3 Cs of Entrepreneurship”

On last season’s Shark Tank, the judges heard pitches from two impressive entrepreneurs who struggled to articulate the key attributes that differentiated their product. They could not explain how their offering stood out from those of their competitors.