Welltodo Today: PayAsUGym Rebrands, Next-Gen, Affordable Massage Studios, Wearable Smart Garments

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

PayAsUGym rebrands as Hussle to reflect ‘changing market’

Online fitness marketplace PayAsUGym is to undergo a rebrand as the service shifts its focus on supporting mid-market and premium health club operators reach a millennial audience. As part of the rebrand, the fitness marketplace – which currently works with more than 2,700 gyms and health clubs across the UK – will change its name to Hussle.

Mail Metro Media creates first podcast, a branded wellness series from Pukka Herbs

Mail Metro Media has launched a branded podcast with Pukka Herbs, using the group’s significant reach to explore wellness topics with a host of expert guests. This strategy from the title sees it create a six-episode series tying into Pukka Herbs’ ‘Wellness Connection’ campaign for Turmeric Active.

Create & Cultivate leans further into beauty and wellness – Glossy

As the beauty festival circuit continues to heat up, Create & Cultivate, the 6-year-old career platform and conference, is amping up its beauty and wellness activations. For its tentpole event on May 4 in New York City, 40% of Create & Cultivate’s 70-plus sponsors lie within the beauty and wellness space, including Dyson, Biossance and Moroccan Oil.

2019’s Best Wellness Trend Is Starting In Los Angeles: Next-Gen, Affordable Massage Studios

Doesn’t the idea of a regularly scheduled, affordable-yet-excellent massage sound heavenly? Of course it does. Lucky for us on the west coast, there is a burgeoning massage industry ‘disruption’ happening across our fine city of Los Angeles.

Fresh Developments In Fabric Tech Could Finally Push The Arrival Of ‘Truly Wearable’ Smart Garments

How many times have you seen a headline around “smart clothing” or “wearable tech” and you’ve been disappointed that the product doesn’t look so wearable at all? Personally, I don’t have enough fingers to count the amount, quite honestly.

Fighting fit – the owners of Frame share their view on the fitness industry

Fitness is big business. There are over 7,000 gyms in the UK, and the market is worth almost £5bn, with around one in seven people paying gym membership fees. The sector has swelled thanks to the health and wellbeing trend which has grown in importance over the last decade, but also because of the huge range of choice and competition.

Fika wants to make emotional workouts part of your fitness routine

Fika is an important concept in Swedish culture, centred around sharing coffee or food with friends or colleagues and taking some time to talk. It’s an appropriate name for health start-up Fika, a Bethnal Green-based company which wants to move the dial on mental health through conversation and encourage people to build up their emotional fitness.

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