Welltodo Today: Plant-Based Investment Opportunities, Peloton’s Sticking Point, How Sweetgreen Is Driving Purpose


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Investors Are Looking Toward Plant-Based Food-But What Are They Seeing?

The plant-based food sector has been thriving in recent years, with exciting product launches every month. In 2019, Burger King teamed up with Impossible Foods to bring us the Impossible Whopper. And last year, it was announced that McDonald’s had developed a new plant-based platform, which could give way to a line of vegetarian products.

Peloton’s Rapid Rise Is Threatened by Its Slow Delivery

The company has boomed in popularity during the pandemic but getting its exercise bikes delivered has proved a struggle, one that is angering new customers. Peloton’s relentlessly positive Instagram posts usually attract enthusiastic responses from its 1.2 million followers, who love the company’s charismatic instructors and its $1,900-plus bikes and treadmills.

How car companies are leaning into the mindfulness movement

Sit down, buckle your seatbelt, take the key out of the ignition, close your eyes-and breathe. Now, imagine your car as a sanctuary. Can you shed the noise and stresses associated with driving? Can you imagine feeling better, more rejuvenated, calmer, even at peace with the world-while sitting in your vehicle?

Wellness-Tech Company Bellabeat Launches New Smart Wristband For Women

The global wellness industry was valued at $4.5 trillion in 2018, and one of the fastest-growing sectors within this industry is the wellness tech market. Many major tech companies like Apple and Samsung are already releasing wellness tech products, but there is still a lot of room for innovation and improvement in this fast-growing market.

WSJ News Exclusive | Universal Music Group Licenses Catalog to Equinox At-Home Fitness App Variis

Vivendi SE ‘s Universal Music Group has licensed the world’s largest music catalog to Equinox Media LLC’s Variis digital fitness app, allowing users to work out at home to hits by Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish and the Weeknd.

Purpose At Work: How Sweetgreen Is Building A Healthy Food Movement

Brands that spark conversations and lead cultural movements earn a place in consumers’ lives. By connecting people with ways to live better and act on causes that matter to them, you can form relationships that go beyond financial transactions. Sweetgreen is a powerful example of a brand marrying purpose with profit to scale growth and impact.

Introducing the carbon neutral beauty brands taking sustainability to new levels

Is your mascara Leaping Bunny approved? Does your cleanser have the Soil Association stamp of approval? What about the Fairtrade International’s (FLO) trademark? When it comes to our beauty products, there are a few dependable signs that demonstrate the brand values from whether or not they test on animals to whether they use organic ingredients, and many of us rely on these certifications to decide which products to buy.

Americans have turned to melatonin to soothe pandemic-induced stress. Experts worry high demand, little federal oversight, and insufficient data leave the industry ripe for scams.

American consumers spent $825,559,397 on melatonin supplements in 2020, representing a 42.6% year-over-year increase, according to Nielsen. Industry analysts expect the melatonin market to continue to grow, but a lack of federal oversight of supplements and sparse research into melatonin’s long-term effects may harm consumers.


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