Welltodo Today: Spiked Kombucha, ‘Healthy’ Cereal Brand Secures $5.5M, Victoria Beckham To Launch Wellness Brand?

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Casper Dreams of Being Bigger Than Mattresses

The start-up wants to be the ‘Nike of sleep.’ It’s a slightly absurd concept – in a gigantic market. Credit Credit Illustration by Sam Pierpoint; photographed by Michael Foyle Neil Parikh hadn’t been getting a lot of rest, and it showed.

How Gwyneth Paltrow took Goop from a homebrewed newsletter to a controversial $250 million wellness powerhouse

To the average consumer, Goop is probably best-known for stories balking at the brand’s support for products like jade vaginal “eggs” and water bottles with built-in crystals. Despite its critics, the brand that started as a newsletter for muffins and turkey ragù is now worth $250 million, proving that products pushing for healthier, happier experiences in one’s home, body, and travel comprise a wildly lucrative market.

Victoria Beckham launches makeup range and targets wellness market

Victoria Beckham’s pivot from Spice Girl to fashion designer was, it turns out, just the beginning. Her next ambition sees her poised to reinvent herself a second time as Britain’s answer to Gwyneth Paltrow. Paltrow is currently the unrivalled star of the increasingly lucrative wellness industry, as frontwoman of the brand and media empire Goop, but Beckham looks set to mount a challenge.

Is Spiked Kombucha the New Hard Seltzer?

On the verge of selling his probiotic and kombucha brand KeVita to PepsiCo, entrepreneur Bill Moses was already considering what would come next. “That’s when I realized that kombucha was meant to be an alcoholic product,” Moses recalls.

Plastic-addicted Nestlé plans for a new world of sustainable packaging

Nestlé used 1.7 million tonnes of plastic packaging last year, according to Greenpeace, making it one of the worst plastic polluters around the world in 2018-and that’s really saying something. The company, under pressure from Greenpeace, consumers, and governments, has decided to do something about the packaging it uses to ship water around the world-you know, eventually.

Cereal brand Magic Spoon raises $5.5m in seed funding – FoodBev Media

Magic Spoon, the new ‘healthy’ cereal brand has secured $5.5 million in a seed funding round led by Lightspeed Venture Partners as it aims to expand its business, grow its team and develop new flavours. Others who participated in the round include Collaborative Fund, Wild Ventures, Joey Zwillinger (co-founder of Allbirds) and Jeff Raider (co-founder of Harry’s).

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