Welltodo Today: A $150 Per Month Fitness App, The Oat Milk Market Is Intensifying, This Brand Wants You To Live At The Gym

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Future launches $150/mo exercise app where real coaches nag you

The only way to beat laziness is with guilt, so that’s what Future sells. It assigns you an actual human trainer who builds personalized workout plans and messages you throughout the day to make sure you’re doing them. It even gives you an Apple Watch to track your activity and ensure y…

Competition Is Getting Fierce in the White-Hot Oat Milk Space

Oat milk is a trend three decades in the making. Oatly, an independent Swedish company, came up with a patented process to turn oats into a beverage that could replace milk in the 1990s. But it wasn’t until the past few years, when the brand underwent a redesign and targeted coffee shops in New York, that consumers took note of the oat.

The heritage-travel trend just got easier for you to try, thanks to Airbnb and 23andMe

Heritage travel is the latest jet-setting trend you’ll want to add to your bucket list. Jetting off to another country to meet distant relatives or simply explore your family’s history is a great way to make those stories you heard growing up really come to life.

Is wearable tech in the workplace a blessing or a curse?

If you’ve woken up and checked your watch for last night’s sleep data, you’re not alone. In the UK, more than five million wearables (such as Fitbits and step counters) are now part of individuals’ everyday lives – 1.96m were sold in 2017 alone.

Whole Foods will ban plastic straws and offer smaller produce bags

Responding to customers’ demands, Whole Foods is ramping up its war on disposable plastic.

High-end fitness brand Life Time wants you to live at the gym

Fitness is seeping into everything. For years, fitness junkies have been going to yoga retreats and coworking from their health clubs. Equinox is now making hotels, so you can keep your healthy lifestyle going even when you travel. But if you’re really going to go big, why not just move into the gym?

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