Welltodo Today: A ClassPass & Mindbody Merger? Adidas’ New Athleisure Line, Alternative Proteins

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Report: ClassPass, MindBody Eye Merger, IPO

ClassPass and Mindbody, which provide technology to fitness companies worldwide, have been discussing a merger, Bloomberg reported, citing unnamed sources. The companies have also talked about going public once a merger is complete, but no deal has been reached, according to Bloomberg, which added that further details couldn’t be learned immediately.

Are We Seeing a Slowdown in Health and Fitness Products?

New Profitero data shows where some areas have tapered off While the pandemic kept most of the population out of the gym, it hasn’t harmed the health and fitness industry overall. Quite the opposite, in fact: Demand for health and fitness products soared during the first year of the pandemic, according to ecommerce analytics platform Profitero.

More menopausal beauty and personal care brands are coming to market

Despite beauty’s preoccupation with Gen Z, a wave of menopausal brands continue to fill the market. The latest is Womaness, a Target-exclusive brand that launched in stores last week following its DTC debut in March. Complete with a vaginal moisturizer, a lubricant product, refreshing body wipes, a night cream and a vibrator – that are all found in Target stores – Womaness’ positioning is bold.

The Science Behind Alternative Proteins Has Startups, Investors Digging In

Alternative proteins, which include plant-based foods, used to attract only vegetarians and vegans. But as technology advances in the space, experts say there will be tasty options for everyone, even die-hard meat eaters, and that opens up a massive market for investment.

Adidas Unveils Formotion, A New Activewear Collection Designed For Women By Women

Once upon a time, not so long ago, activewear occupied only a small fraction of our wardrobes, and our time spent wearing it was limited to post-work gym sessions and weekend yoga classes.

To Bridge the Mental Health Resources Divide, CVS Launches Mental Health Counseling in Stores

Finding a therapist can be tricky. And navigating your insurance to cover that therapist can be exhausting. To solve such ails, CVS Health aims to make the process easier through in-store mental health counseling. Launching in select Florida, New Jersey, Pennsylvania, and Texas locations, this service allows patients to regularly meet with licensed therapists either in person or via telehealth appointments.

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