Welltodo Today: A Green Sephora, Walmart Does Wellness, Haute Couture Sportswear

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Walmart has quietly become one of America’s leading health destinations (Full Article: Business Insider)

“Wellness isn’t just for the elite anymore. In fact, Walmart has a thriving health scene.”

“Just ask Noah Bremen, CEO and founder of Bdirect Retail. He’s helped market and sell products such as Hydroxycut, Five Hour Energy, The Shake Weight, The Hollywood Diet, and The Perfect Pushup, The Thigh Master, Naked Juice, and VitaCoco coconut water. He’s also helped sell Beats by Dre headphones. But in part, he’s helped bring wellness to an unsuspecting market.” Read more.

Why Can’t Fitness Magazines Cash In on the Wellness Craze? (Full Article: Racked)

“The Global Wellness Institute’s most recent economic report values wellness tourism as a $494 billion industry, up 12.7% from the previous year. In the Yoga Alliance and Yoga Journal’s 2016 Yoga in America study, surveyors found that the number of Americans practicing yoga has increased by over 50% in the past four years.”

“And yet, fitness magazines are falling left and right.” Read more,

Under Armour doesn’t just sell sportswear, it knows how consumers eat, sleep and feel (Full Article: Marketing Magazine)

“Under Armour has credited its booming performance in the US to its investment in technology, with the firm now able to see how customers sleep, what they eat, and how they are feeling. Chief executive Kevin Plank said this rich, single view of the customer was down to Under Armour’s investment in technology acquisitions, software and partnerships like SAP and HTC. Plank said: “This is not a technology initiative. This is a digital transformation, and a business transformation for Under Armour.” Read more.

A Green Sephora: How This LA Startup Plans On Tackling The $2 Billion Wellness Industry (Full Article: Forbes)

“This LA-based startup is set on building what they like to call the “Green Sephora.” Love Goodly is taking the Birchbox model of a box plus e-commerce and adding a wellness spin to it. With Hollywood celebrities like Gwyneth Paltrow and Jessica Alba putting their names behind new ingredient-conscious makeup brands, the beauty industry is waking up to clean living, a notion that had been limited to the food industry and farm-to-table campaigns. In fact, this week, H&M just announced its own “conscious” beauty line.” Read more.

Sportswear Is Officially Too Popular for Haute Couture to Ignore (Full Article: Bloomberg)

“When she opened a week of haute couture fashion shows in Paris on Sunday, Donatella Versace trotted out a sight not often seen on those catwalks. Calling her Atelier Versace collection “Athletic Couture,” the designer replaced her usual ultra-sexed glam, with something altogether … sportier: Models wore racer tanks, mesh bodysuits, and lots of bungee cords. Silicone gel details popped up on her cut-out dresses. Bits of neon yellow and orange, hues typical of Nike performance pants or Under Armour compression shirts drew the eye. It was as if a hip barre studio had somehow converged with a posh cocktail party.” Read more.