Welltodo Today: A Peloton Rowing Machine?, Maven’s The Latest Wellness Unicorn, Thrive Global Gets Into Period Tracking

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Maven’s comprehensive approach to women’s health earns it unicorn status

For Kate Ryder, the founder of women’s health clinic and benefits platform Maven, business is personal. During the first year of building her company, Ryder experienced a miscarriage. Maven began offering support for pregnancy loss and high-risk care management as the founder herself waded through …

Magic Spoon’s Gabi Lewis on building a modern cereal brand

Gabi Lewis thinks the cereal world is ready for an upgrade. That’s why a few years after he sold his first company, a cricket protein startup, he co-founded Magic Spoon. The brand, which first launched in 2019, is sold entirely online and offers a variety of different protein-filled cereals for around $10 a box.

Peloton’s Android app hints at long-rumored rowing machine

Conducting an APK teardown of the latest version of the Peloton Android app, 9to5Google found evidence the company is preparing the software to support a rowing machine in the near future. The outlet found various code snippets that mentioned a device codenamed “Caesar” and “Mazu.” The latter is a reference to a Chinese sea goddess.

Always and Thrive Global Launch First Period Tracker and Wellness App That Helps #EndPeriodPoverty

NEW YORK, August 18, 2021–Procter & Gamble’s Always, a trusted period care brand whose purpose is to build girls’ confidence, and Thrive Global, a leading behavior change technology company founded by Arianna Huffington, announced today the launch of the Always You app, a period tracker and wellness app that helps #EndPeriodPoverty as you use it.

Covid: People working out at gyms longer and later at night

People have been working out longer and can fit exercise into their daily routine better since the start of the pandemic, industry figures show. PureGym’s one million members now visit 1.43 times a week on average, compared with 1.21 before lockdown, while the 17:00-20:00 peak has “quietened down”.

The Terrible Cost of Wellness

Hulu’s starry new series Nine Perfect Strangers reminds us how easily human ache can fall prey to the language of transformation. The defining motif of Nine Perfect Strangers, David E. Kelley’s new miniseries on Hulu, is an image of fruit being pulverized into gloop, which is also how my brain felt after watching the first six episodes.