Welltodo Today: Adidas’ Period Proof Activewear, What’s Next For Lululemon? Plant-Based Dairy Opportunities

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Every Company Must Now Become A Wellness Company

Last year as we adapted to the new world of working from home, it soon became obvious that the challenges facing employees went beyond the strength of their wifi signal or access to anything that would serve as a desk. Employees faced a range of new stressors from emotional to psychological to financial to the fear of the unknown.

The smart home gym that analyzes your moves will soon have Olympian trainers

Tempo, the company behind the piece of exercise equipment that uses Microsoft Kinect to check your form, is announcing that it’ll have Olympians teach classes on its connected device.

RSG brings John Reed brand to London

Rainer Schaller’s RSG Group is bringing its John Reed brand of health clubs to the UK for the first time. Set to open in London’s Liverpool Street later this year, John Reed London will occupy a 22,000sq ft site spread over two floors. The club will be part of the mixed-use 100 Liverpool Street development.

What’s next for Lululemon’s tech ambitions?

Enthusiasm over the technology isn’t a big surprise – in June 2020, Lululemon made a big play by acquiring the at-home fitness company. It seemed to be a natural next step forward. Only a year earlier, the retailer joined in a $34 million Mirror investment round .

How Customer Demands for Sustainability Will Affect the Wellness Sector

Principles over products. This has become the de facto mantra for an increasing number of consumers worldwide who can best be described as belief-driven buyers. Take a position counter to societal issues, and a brand could find itself on the receiving end of consumer ire.

Adidas says it can period-proof your activewear

The Adidas tights do not reduce usage of sanitary products, although they are made with recycled fabric. Chong feels sustainability concerns around single-use sanitary products are a main driver of Modibodi’s growth, which has surged as consumers began to shop more consciously during the pandemic, she says.

The Opportunities For Plant Based Dairy Alternatives

The Plant Based Foods Association reports that sales of this emerging category have now surpassed $7 billion in sales and reached double digit gains of 27% in 2020. Plant-based foods, according to the Association have also grown nine times faster than total food sales.