Welltodo Today: Alternative Wellness, Sustainable Activewear, Why Studios Are Dimming The Lights

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Women are flocking to wellness because modern medicine still doesn’t take them seriously

The wellness movement is having a moment. The more luxurious aspects of it were on full display last weekend at the inaugural summit of Gwyneth Paltrow’s lifestyle brand Goop, from crystal therapy to $66 jade eggs meant to be worn in the vagina.

Product innovation helps boost Virgin Active turnover

A roll-out of fitness classes and improved member experience helped revenue at Virgin Active rise by 6 per cent to £483million (US$615.5m, €548.6m) in the year to 31 December 2016, results from South African investment group Brait show.

How This “Fat Femme” Yoga Instructor Is Reshaping The $3 Trillion Wellness Industry

Jessamyn Stanley likely isn’t the person you picture when you think of a yoga Instagram celebrity. As a self-described “fat femme,” she’s far from the stereotypical body type. And that’s exactly the point. The 29-year-old wants to change Americans’ perception of yoga. You could say she’s trying to democratize wellness.

People Are Traveling the World For These Shamans

“Touch a piece of earth closest to you,” said shaman Deborah Hanekamp, watching the group scattered around the sunlit floor of the Buddhist temple at Mandali, a 35-room retreat in Northern Italy that opened this past winter. Almost everyone grabbed a crystal, shuffling back to their meditation chairs to see what the New York-based healer would say.

Taking Night-Life Cue, Gyms Lower the Lights

Other exercisers just want to avoid the spotlight. Take Andrew Coonin, a regular at Mile High Run Club in NoHo and NoMad. “I’m not the fastest person, and I’m a pretty big guy,” said Mr. Coonin, 30, a director of accounts management at a tech company in Manhattan.

You Can Now Buy Activewear Made From Coffee

Sundried, a UK-based sportswear brand, has designed a new range for men and women made entirely from recycled waste. The ethical activewear fashion brand, which produces their collections in Portugal and Italy, pride themselves on their innovative and sustainable technology. The new range was made from coffee grounds processed in a low-temperature, high-pressured environment, to turn them into yarn.

Millennials like small food companies, but big brands aren’t dead – yet

DragonImages | iStock | Getty Images Small food companies are gaining space in millennials’ shopping carts, but hope for big companies is not completely lost, a research note from Goldman Sachs and Conde Nast says.

What it’s really like to work with Jessica Alba, according to the CPO of The Honest Company

In this week’s Fit For Business, Well+Good’s co-founder and publisher Alexia Brue sits down with Christopher Gavigan, co-founder and chief purpose officer of The Honest Company, the non-toxic household and personal-care products brand he started with Jessica Alba.