Welltodo Today: Amazon Goes After Wellness, SoulCycle Sells Its Bikes, Oatly Navigates Backlash


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Amazon announces Halo, a fitness band and app that scans your body and voice

Amazon is creating an entirely new fitness band and health service, called Halo. The Halo Band is a simple gadget with no display, but the Halo app is more interesting. It can use your camera to create a 3D scan of your body and calculate your body fat.

Funding for mental health-focused startups rises in 2020

Turning away from the public markets, IPOs, SPACs and Palantir for a moment, would you like to talk about startups again? I would. This morning, I pored over venture capital funding patterns for wellness-focused startups. Broadly, according to a new report, these startups raised less money in the f…

The gym of the future

“Bring some of your workout skincare sticks as gifts and meet me at the door,” says my friend. I have managed to finagle a coveted mat in the 9.15am Advanced class taught by Tracy Anderson in Water Mill, in the Hamptons.

SoulCycle Sells Off Studio Spin Bikes Amid Covid-19 Class Restructuring

SoulCycle UK has sent out a mailer to subscribers offering its studio bikes for sale. They are not normally available to buy. SoulCycle has been contacted for a comment on this move. It has not replied at the time of publishing.

How Impossible Foods turned a plant-based burger into a $4 billion brand

An Impossible burger tastes and bleeds like meat, but it’s made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world.

Pure Gym’s overseas clubs were back in profit within a month of reopening

Pure Gym’s overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company’s Q2 2020 financial results, which are out today. The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

Oatly Fans Are Boycotting the Brand for Its Latest Controversial Decision

By Lizzy Rosenberg Updated In July 2020, a private equity firm called the Blackstone Group bought 10 percent of the plant-based company for $200 million, according to Financial Times. Oatly sold Blackstone a stake in the company in hopes of expanding production, and eventually going public in the stock market.


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