Welltodo Today: Amazon’s Activewear Plans, Future Fitness Tech, Food On The Go Gets Healthy

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

​Hearst Agrees to Acquire Rodale Inc.’s Global Content Business – ​Hearst Agrees to Acquire Rodale Inc.’s Global Content Business

Dear Hearst Magazines Colleagues: We are pleased to announce that Hearst has agreed to acquire the magazine and book businesses of Rodale, the multi-platform publisher based in New York and Emmaus, Pennsylvania. This acquisition will continue to expand and diversify Hearst’s portfolio of magazine brands, which currently includes 20 titles in the U.S.

Asics Pivots From Shoe Company to Health and Wellness Brand

Asics is trying to outrun the pack of rival activewear retailers with a new branding that positions the Japanese footwear company as a health and wellness brand. On Wednesday, the brand is debuting “I Move Me,” a new campaign that celebrates its diversity of products for a diverse range of people-including, but not limited to, athletes.

Amazon Is Getting Into Sportswear

is tapping some of the biggest athletic-apparel suppliers to make a foray into private-label sportswear, according to people familiar with the matter, setting the stage for further upheaval in an already-tumultuous industry. , a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohl’s Corp., is making apparel for the Amazon line, a person with knowledge of the arrangement said.

Introducing Halo Top: the ‘healthy’ ice-cream taking over America

“Everyone you love is gone. There is only ice-cream” is the darkly humorous sign off used in a recent ad for fast-growing American ice-cream brand Halo Top. The Black Mirror-style commercial, which ran in US cinemas before films including the horror flick It, features an elderly woman being force-fed ice-cream by a robot in some dystopian future.

What the future holds for fitness technology

From swarms of drones to sensors hidden in your socks, experts weigh in on how we might use fitness technology to track our workouts and health in the future.

Time to shape up? How food & drink to go can get healthier

Ninety-five per cent of Brits engaged with the food on the go market in the past year, spending an impressive £508 each. Quick meals and hot drinks are the driving force behind total market value growth of £763.4m. That’s a rise of 3.2% to £24.3bn [Kantar Worldpanel 52 w/e 13 August 2017].