Welltodo Today: Apple & Fitbit Go Head-To-Head, The Feminine Care Category, Goodsport

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Apple and Fitbit Face Off for Fitness Fans

New products like the Apple’s watch series 2 and Fitbit’s Blaze have put the two companies on a collision course to win over fitness fans.

Chinese tampon brand Fémme aims to ‘revolutionise’ the country’s feminine care category

In China, sales of tampons account for just one per cent of the £60.7bn feminine care industry, something new brand Fémme aims to challenge by changing perceptions of the poorly understood product.

Bonobos just solved a problem every guy has with his gym shorts

If you’ve ever had trouble finding a pair of perfectly fitting gym shorts, Bonobos has a solution. The men’s ecommerce retailer recently launched Goodsport, a new line of athletic apparel aimed at the guy who may go to the gym or play pick up games on the weekend, but can’t quite be called a serious athlete.