Welltodo Today: Apple’s Digital Wellness, SoulCycle Pulls IPO, The Cult of Peloton

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

SoulCycle pulls IPO due to ‘market conditions’

SoulCycle formally requested to withdraw its IPO registration on Friday, but it doesn’t mean the fitness company is down for the count. In an SEC filing on Friday, CEO Melanie Whelan said the fitness and lifestyle company “decided not to pursue the offering due to market conditions,” but also requested fees paid in connection with the IPO be credited for future use – suggesting the boutique fitness and lifestyle company just may try again in the future.

The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon

Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and feverishly cycling en masse to the beat of Beyoncé as an all-too enthusiastic instructor shouts encouragement about “feeling the burn, baby!”

David Lloyd Leisure enters German market with acquisition of Health City club

Health club operator David Lloyd Leisure (DLL) has expanded its operations into Germany, following the acquisition of a HealthCity-branded club in Bad Homburg, near Frankfurt. The DLL plans to invest more than €10m (US$11.7m, £8.8m) in refurbishing, rebranding and developing the site, as part of plans to “making it the leading health and fitness club in the region”.

Beyond Burger on way to UK as distribution deal agreed

Meat alternative sensation Beyond Meat is a step closer to launching in the UK after securing a distribution deal. Manchester-based ready meal specialist The Authentic Food Co has finalised an exclusive deal to bring the US brand’s Beyond Burger to grocery and foodservice outlets in the UK by August.

So, breakup boot camp is now a thing

They say boot camp, we say luxe weekend retreat. Either way, mending a broken heart never looked so 2018. When you’ve had your heart split in two by someone you trusted and loved, the methods for mending that broken heart have traditionally included anything from countless soothing tubs of Ben and Jerry’s Chunky Monkey, bottomless wines with friends, ill-advised social media stalking, drunken late night phone calls, a rebound relationship and often a complete change in hair style.

Apple unveils a new set of ‘digital wellness’ features for better managing screen time

Apple has become the latest tech giant to prioritize digital wellbeing. At its Worldwide Developer Conference this morning, Apple announced a series of new controls that will allow iOS users to monitor how much time they spend on devices, set time limits on app usage, control the distraction of notifications, and control the device usage for their children.

Take Note, Nike And Adidas: Lululemon May Become A Real Threat

Lululemon saw its shares surge to a record high after its fiscal first-quarter results blew past expectations. But the positive case for the Vancouver company isn’t just about its ability to fend off growing competition seeking to capitalize on the still-hot athleisure trend.

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