Welltodo Today: Athleisure To Stay ‘Trendy’, China Drives Nike Revenue, Healthy Popsicles

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

For Athletic Wear Vendors, How Athleisure Can Continue To Grow By Remaining “Trendy” (Full Article: Forbes)

“Millennials are currently the largest demographic in the U.S. They now account for almost 80 million of the 319 million people living in the country. To put this into perspective, the number of people born between the years 1981 and 2000 now comprise almost 28% of the entire population. Hence, it comes as no surprise that producers are now scrambling to change their strategies to best accommodate, potentially, the most important demographic at the moment. Most of the traditional advertising methods have proved ineffective when trying to garner interest from this age group. However, if companies better understand the psyche of such consumers, they should potentially increase sales, and in turn, revenues greatly.” Read more.

Kale Popsicles? How EatPops Wants To Reinvent Your Next Juice Cleanse (Full Article: Forbes)

“Would you eat a popsicle made from kale and spinach? How about one flavored with lemon, cayenne and agave? EatPops’ founder Sophie Milrom is betting on it. The 28-year-old started her company after discovering limited options for a healthy, sugar-free snack while studying to become a lawyer.” Read more.

How China Could Be The Key Driver Of Nike’s Future Revenues (Full Article: Forbes)

“The health and fitness industry in China is expanding at a rapid pace and is expected to generate more than $5 billion in 2015, after an average yearly growth of 14% over the past five years. Nike is capturing this trend and the company registered a 27% growth in revenues from Greater China in the six month period ended November 2015, compared to the same period last year. Greater China was the fastest growing region for the company in this period, with the growth figure for North America being 9%. As the per capita income in China rises in the future, this industry will see tremendous growth. Nike NKE -1.75%, with more than 10% share of the market, is well poised to consolidate its position in the region, which can be a key revenue driver for the company in the future.” Read more.

We’re £4.3m in the red but still in good shape, says David Cameron’s fitness guru (Full Article: This is Money)

“He is the personal trainer to the Prime Minister and a host of stars, but Matt Roberts’ financial figures are less healthy than his clients. His company’s latest results reveal a deficit of £4.3 million. With more than 1,500 private clients, Roberts, 42, is best known for having helped tone up everyone from David and Samantha Cameron to Spice Girl Mel C.” Read more.