Welltodo Today: Athleisure’s Takeover, HPP Baby Food, Ellie Goulding Invests In Core Hydration

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Ten Health’s ‘Move Better’ classes find new home in London’s Fitzrovia

Independently-owned fitness operator Ten Health & Fitness has a new place to showcase its ‘Move Better’ philosophy after launching its eighth London studio in Fitzrovia. The 2,700sq ft (250sq m) Great Titchfield Street site offers members Ten’s “trademark” Reformer Pilates classes as well as a number of other services, including physiotherapy, massage therapy, rehabilitation and personal training.

Ellie Goulding Joins CORE As Investor, Endorser – BevNET.com

CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer. Goulding is the latest name from the entertainment world to sign on as an investor and endorser for CORE Hydration, a premium pH balanced water and a part of the brand platform which includes CORE Organics.

Athleisure Is Even Infecting Our Button-Up Shirts

The performance sportswear market is valued at $78 billion and set to become one of the fastest-growing product categories of the decade. Athleisure continues to take over, stealing market share…

UK juice brand Savsé expands with release of HPP baby food

Smoothie brand Savsé will launch a range of cold-pressed baby foods in the UK, extending its range of high-pressured processed (HPP) juices. Available for babies aged four months and over, My First Savsé is a line-up of healthy and organic baby food pouches designed for parents who are looking to wean their children on to fruit and vegetables.

Beverage School: How Brands Are Building On Campus – Part 1 of 2 – BevNET.com

Two recently launched college-based beverage startups, Up Dog Kombucha and Sunniva Super Coffee, have leveraged university resources and their own insight into students’ shifting tastes and demands to create a viable route to market from their dorm room to store shelves.