Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
As the experiential beauty festival becomes increasingly competitive, Popsugar PlayGround is leaning further into wellness. In its second iteration, which hits New York City June 22 and 23, Popsugar PlayGround is making holistic wellness a key focus.
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m (€265m, £237m). Led by Japan-based SoftBank Vision Fund and its SoftBank Latin America Fund, the funds will be used to further grow the business – including “major enhancements in product and technology” for a “more personalised user experience”.
When it comes to spotting trends in the wellness world, the words of certain luminaries make our senses tingle. At the most recent Well+Good TALK in New York City, three such experts couldn’t stop raving about bodywork therapy, an ancient modality that’s on the rise in the 21st century.
Until recently, the fitness industry looked as dated as a copy of Buns of Steel on VHS. There were the same old $30-a-month gyms for grunt-and-clank types, and posh facilities with chilled towels and chatty trainers. Home equipment was dull or weird, from stair steppers to Shake Weight.
Barry’s Bootcamp’s next move in the apparel space takes a page out of the playbooks of big fitness apparel brands like Adidas with its long-term Stella McCartney collaboration and Puma with its capsule collection by Karl Lagerfeld. It’s taking on high-fashion.
Do you want it in silver or black?
As Gen Z grows older, gaining independence and financial freedom, they continue to redefine consumer expectations across the industry. While many established retailers have made efforts to meet these new standards, some have trailed behind, leaving room for newcomers and emerging startups to fill in the gaps and ultimately earn the coveted loyalty of these young consumers.