Welltodo Today: Behind Recess, BarkBox Launch Pet Wellness, Wellness in Dubai

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Exclusive: The Makers of BarkBox Are Moving Into an Often Overlooked Space in Pet Wellness

The company says it’s moving to raise the bar in other categories to solve real problems for dog people.

Recess CEO talks CBD: ‘We’re not marketing the ingredient, we’re marketing a feeling’

Successful CPG brands market a feeling, not an ingredient (especially one about to be as ubiquitous as CBD), says the founder of Recess, who is building a lifestyle brand that includes the hottest ingredient in town… but doesn’t shout about it on pack.

How Dubai became an unexpected wellness hub

Sure, Dubai has well-polished buildings, a buzzing brunch scene, opulent hotels and stellar beach clubs, but it has something else to shout about too: wellness. Wellness? In Dubai? With all the malls, party boats and flashy restaurants, the UAE is the last place we’d normally look to for anything wellness-related – but that’s changing.

Under Armour Faces Scrutiny Of Accounting Practices By Federal Authorities

Under Armour denied wrongdoing Sunday amid a report in the Wall Street Journal claiming that federal investigators have launched a criminal probe into the athletic apparel company to determine if it had improperly recorded sales to strengthen earnings. “Under Armour is cooperating with the U.S. Securities and Exchange Commission and the U.S.

DNA fitness and diet tests are everywhere – but do they work?

As the BMJ questions the accuracy of genetic fitness kits, Charlotte Lytton tries them out for herself – with mixed results If you’re one of the 26 million people who have taken an at-home DNA test, a growing number of which promise to shed never-before-seen light on your health and fitness proclivities, the saliva you sent off in the post might have been for naught.

 

Welltodo 2020 Consumer Wellness Trends Report

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