Welltodo Today: Better Booch Eyes Growth, Calm’s Election Boost, Psychedelics As A Wellness Aid

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The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Patients push to legalize psychedelics to treat depression, anxiety.

Melissa Lavasani never expected to grow psychedelic mushrooms in her Washington, D.C., home or become a force behind a successful measure that makes cultivation and possession of plant and fungi medicines the lowest priority for local police and prosecutors.

How fitness start-up Obé is using brand partnerships to boost awareness

by Kristina Monllos Finding creative ways to acquire new customers is paramount for new companies and fitness start-up Obé is betting on partnerships with endemic brands (like athletic clothing brand Athleta and weight loss company WW) and non-endemic brands (Samsung and HBO Max) to do so.

Better Booch Targets Rapid Growth with Multichannel Strategy – BevNET.com

Setting its sights on becoming one of the top kombucha brands in the U.S., Better Booch is targeting new growth channels including food service and ecommerce as it continues its nationwide expansion. The brand has placed an increased focus on health-based fast casual restaurant chains, with the brand entering By Chloe and Veggie Grill stores this fall.

This Is Why “Wellness Teas” Have Grown So Popular In Quarantine

There are a handful of remedies that seemingly have the power to abate – or at least provide comfort in the face of – nearly any problem at hand. A nice, long shower, an extra few hours of sleep, and a hot mug of your favorite tea can have real healing powers.

Meditation app Calm boosted after sponsoring CNN’s election night coverage

The meditation and relaxation app purchased a sponsorship with CNN, giving it prime placing on the screen throughout the network’s election coverage.

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