Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
Adidas just nabbed one of the world’s most coveted celebrities. The athletic brand is teaming up with none other than Beyoncé Knowles-Carter to relaunch her own activewear brand, Ivy Park, in partnership with Adidas Originals. Additionally, Beyoncé will serve as a creative partner for the brand and work with Adidas to create new athletic clothing and shoe designs for the brand.
Jessamyn Stanley has long been walking, talking, forearm-standing proof that every damn body is a yoga body. Her Instagram feed is filled with photos of her contorting into pose after pose in her underwear. Her ” fat, black, flexible body,” as she calls it, is a source of inspiration for those who have been traditionally underrepresented in yoga and fitness.
Sales of products containing CBD, also known as cannabidiol, products have skyrocketed by 99 per cent in the UK, according to new data. Analysis by online deals platform Wowcher reveals that purchases have almost doubled in 2019, with Brits rushing to invest in the ingredient that is now used in copious health and beauty products.
New advances in tech are taking at-home workouts to the next level. From AI to the latest apps, Katie Mulloy delves into the world of the virtual PT Not since 17 million women worldwide brandished leg warmers, a leotard and a video of Jane Fonda furiously ab-crunching herself into a dewy sheen have home workouts been quite so in vogue.
The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive. The report shows that the market grew 3.4 per cent in 2018, with revenues of €27.2m and total memberships of 62.2 million.
Now more than ever brands are waking up to the possibilities of using their business as a force for good. However, rather than paying lip service to the notion, some brands are bringing their marketing and supply chain together to ensure their business is built on equality and sustainability from the bottom up.