Welltodo Today: Brain Training, Fitbit & Apple Are Investing In New Health Tech, Hipster Protein


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

You can now train your brain to improve your workouts at Equinox

Top trainers always talk about how working out is as much a mental exercise as it is a physical one. But Equinox is taking that mindset to the next level by introducing Halo Sport (AKA biohacking headphones) to its Tier X PT program. Pro athletes swear they help supercharge their workouts.

Health, Wellness, and Communion with the Dead at the Goop Summit

When GP convened her tribe for a 10-hour day of relaxation and spiritual growth, one aspiring Goop Boy joined the festivities. Here’s what he learned about Vitamin B injections, clairvoyance, and the value of wellness in an unwell world.

A little-known technology that Fitbit and Apple are exploring could be the answer to healthy eating and peak performance

Eating well and maintaining a healthy body weight can be challenging for many people, in part because nutrition advice changes so often. Fitbit, Apple, and Google are investing in continuous glucose monitors that let people track their blood sugar and see how food affects their body.

Trend report lowdown: The Future of Flavour

Yes, but this report pack goes way beyond the food and flavours of tomorrow. What we’ll start doing with ingredients will affect the materials, interiors and personal care sectors, too – which is why your brand should take heed. I mean, even the automotive industry will be impacted.

Insects: the new hipster protein?

Sustainable, full of protein and reportedly served up at Justin Timberlake’s latest album party – insect food ticks plenty of trend boxes. But the average UK consumer is yet to embrace the culinary potential of our six-legged friends. So can insect grub ever hit the mainstream and where do the opportunities lie?

Robert Cook

Robert Cook photographed for Health Club Management at Virgin Active, Barbican, London, November 2017 / PHOTO: PAUL McLAUGHLIN We took the team away for three days and asked them, ‘what does the future look like?’

Runa Steers Towards Natural Energy, Away from Tea – BevNET.com

Nothing drives impact like dollars. It’s a simple idea, but, for Runa, it represents the seed of an entirely new business-focused outlook. The Brooklyn-based company, founded in 2009 by college roommates Tyler Gage and Dan MacCombie, produces ready-to-drink iced teas and energy drinks made with guayusa, a plant traditionally used as a natural source of caffeine by indigenous groups in South America.


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