Welltodo Today: Bringing Down Peloton, CrossFit’s New President, Leading The Clean Beauty Movement

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Companies Target a New Market: The Stressed Out

Drivers climbing into the new Lincoln Nautilus enter “a sanctuary,” Lincoln declares in the car’s ads. Seats offer massage, vents emit refreshed air and sound-dampening materials eliminate outside ruckus. To avoid jarring seat-belt reminders and other car alerts, Lincoln, which is owned by Ford Motor Co.

The War To Bring Down Peloton

Though new billionaire Scott Watterson’s iFIT started selling home fitness equipment 33 years before John Foley’s Peloton, it got quickly eclipsed-but now the OG home exercise brand is launching an all-fronts battle to regain lost ground that spans the mountains to the courtroom.

The post-pandemic fight for your workout

The gym industry, battered by a year of pandemic-related closures and customer losses, faces an added hurdle as it looks to recover: the rise of home workout technology. The big picture: Health clubs in the U.S. saw revenue drop by more than half last year.

CrossFit Fills New President Role with Former Nike, Starbucks Executive

CrossFit, Boulder, Colorado, has named Jason Dunlop as its president, a newly created role, the company announced on July 6. Dunlop is a former executive with Nike, Starbucks and The Gap. He will be tasked with accelerating the company’s global growth.

Yes To Has Been Leading The Clean Beauty Movement For 15 Years

Yes To, which sells almost entirely natural, vegan, and affordable skin care products, recently enhanced its commitment to sustainability. Under the leadership of new CEO Maggie Carey, the brand aims to reinforce its position as a leader in the increasingly popular clean beauty space.

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