Welltodo Today: Bulletproof Labs, Quadrant Private Equity Bets On Wellness, The Future Of Health Marketing

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Bulletproof Labs aims to help you biohack your way to wellness

Bulletproof has already taken over your morning coffee routine, but the buzzy and buttery brew isn’t the only vehicle through which founder Dave Asprey aims to help you biohack your way to wellness. Now you can also visit Bulletproof Labs, a new health and fitness center that won’t make you sweat.

The future of health marketing and how brands can get involved

Health marketing has been stepping into the sights of mainstream brands in recent years, with Cannes introducing the health category only three years ago where This Girl Can won its first Lion. However the question on everyone’s lips is, why did it take so long?

Health IQ raises $34.6 million for life insurance for healthy people

People who work out and eat healthily shouldn’t have to pay as much for life insurance. That’s the concept behind Health IQ, a startup that’s been making headway in the “insureTech” category. Venture capitalists have been betting that insurance is ready for change and Health IQ has convinced investors to put another $34.6 million in the startup for its Series C.

American fast food as we know it is dying – and healthier chains may be replacing it

American consumers are showing a growing interest in healthy fast food. Healthy chains that are more affordable than current grab-and-go restaurants are popping up. Traditional fast food giants are changing their menus to keep up with shifting consumer preferences.

Quadrant Private Equity bets big on fitness

Quadrant Private Equity has bet big on wellness trends, spending nearly $750 million in the past year bulking up its Fitness & Lifestyle Group, which it is expanding into Southeast Asia. The fitness group has also collaborated with US giant Apple to roll-out technology across its premium gym business, Fitness First.

Sweaty Betty Grows Ski Business With Aspen Store

HEADING FOR THE SLOPES: British ath-leisure apparel brand Sweaty Betty is continuing to expand its retail footprint in the U.S. The London-based firm, which celebrates its 20th anniversary next year, has opened its first boutique in Aspen. The store, which opens today, will be dedicated to all things après ski, a category that has shown marked growth in recent years.

This Fitness CEO is Revolutionizing the Franchise Industry Just By Caring More

Is starting a franchise business a wise move? Let’s look at the facts: More than 1 in 10 businesses in the U.S. is a franchise. All together franchises provide more than 6.3 million jobs and generate more than $1 trillion in sales every year. Still, franchises don’t always have the best reputation.

Amazon files prepared food kits trademark at IPO

Amazon looks set to launch its meal kits in the UK four months after testing out the products in the US. The company has filed a trademark for the slogan ‘We Prep. You Cook’ at the UK’s Intellectual Property Office to cover ‘prepared food kits’. The slogan is a variation on ‘We do the prep.

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