Welltodo Today: Bulletproof Launches In Whole Foods, Athleisure Broke The Style Mainstream, Amazon Cuts Prices At Whole Foods


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

3 Leadership Lessons From One Of The Biggest Names In The Fitness Industry

I recently had the opportunity to speak with Ben Midgley, CEO and founding partner of CrunchFranchise about how he’s grown and scaled the business so successfully.

Bulletproof Launches First RTD Coffee – BevNET.com

Bulletproof is shooting exclusively into Whole Foods nationwide with its first ready-to-drink line of cold brew butter coffees, a long rumored expansion from the company’s ground coffee and cafe business.

How Athleisure Broke The Style Mainstream

It’s hard to pinpoint the exact moment that athleisure broke through. The child of athletic activities and downtime leisure (pretty yoga pants for a day shopping, box fresh trainers to the office, expensive hoodies over jeans) crept up on us throughout 2014. By the end of 2016 – it was everywhere.

Amazon just hugely cut prices at Whole Foods

On its first day as part of Amazon, organic grocery chain Whole Foods slashed prices on popular items like avocados and apples on Monday by a third as it bid to shake off its “Whole Paycheck” reputation for high prices.

Here’s how Atlas Biomed is tackling the UK’s personalised wellness craze

A newly established health tech company is bringing ultra-personalised wellness to the UK, and according to its chief executive the sector is set to boom. Atlas Biomed earlier this month began selling DNA home testing kits that provide consumers with a detailed genetic profile as well as a first-of-its-kind microbiome service that analyses the bacteria in a customer’s gut.

Aifloo, a Swedish startup that sells a ‘smart wristband’ to help care for the elderly, raises €5.1M

Aifloo, a Swedish startup that combines hardware sensors and AI to offer a ‘smart wristband’ to help care for the elderly, has raised €5.1 million in new funding.

Is the Future of Fitness Digital?

Photo: Stocksy/Kate Daigneault Training Our Eye on What Shape Workouts Will Take in The Future and The Role Fitness and Yoga Studios Will Play Will they become “studios” in the other sense of the word: That is, places to film content that’s streamed to a global audience of paying users and subscribers?


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