Welltodo Today: Calm Leverages US Election Stress, The Decline Of HPP Juice Brands, Fitness Operators Protest


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Calm’s hilarious CNN ad campaign sent the meditation app flying up App Store charts

Meditation app Calm’s brilliant and hilarious marketing campaign that saw it sponsoring CNN’s coverage of the 2020 U.S. Presidential Election results this week seems to have paid off for the business. The app, which today offers mindful meditations, peaceful sounds and sleep stories, ha…

KIND launches energy bars as business soars amid coronavirus

KIND Founder and Executive Chairman Daniel Lubetzky joins Yahoo Finance’s Kristin Myers to discuss how the company is challenging Clif with its own line of energy bars. KRISTIN MYERS: We’re now joined by Daniel Lubetzky, the founder and executive chairman of KIND Snacks. Daniel, thank you so much for joining us today.

Out of Juice: HPP Brands BluePrint and Daily Greens Shut Down – BevNET.com

In the dust of the HPP juice trend’s decline, two pioneering brands in the space have closed up shop. Last month, the parent companies of BluePrint and Daily Greens announced the two brands would be discontinued in decisions that now appear to be final.

Climate-Friendly Grocery Shopping | Stylus

Swedish food brand Felix has opened a pop-up shop called The Climate Store whereby customers pay for products with carbon dioxide equivalents (CO2e) instead of standard currency, and all products are priced based on their climate impact – the higher the impact, the higher the price.

Golde Wants to Make Wellness Products Less Confusing

“I think there’s a legitimate fear factor in the way that wellness is being marketed today, and I don’t think we need anyone telling us that we need to be more concerned with being well than we already are.” Trying to decipher the ingredients on the back of a supplement bottle is confusing enough to make anyone feel unwell.

Meet the top venture capital firms fueling a record quarter for the hottest part of healthcare

Private investment in healthcare startups remained strong in the third quarter of 2020, according to a new CB Insights report out Monday. Private investors across the world invested $21.8 billion in healthcare startups, smashing the previous record of $18.1 billion set just the previous quarter.

Fitness industry rolls orange tank into Westminster in lockdown protest

Fitness firms sparked chaos this morning after driving an orange tank through Westminster to protest the sector’s closure during the upcoming lockdown. Among the protesters was former England rugby international James Haskell, who was filmed releasing orange smoke from the armoured vehicle in Parliament Square.


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