Welltodo Today: Calm Meditaion Zones In On Kids, The Trouble With ‘Fitfluencers’, Organic Food Sales Rise

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Peloton’s CEO John Foley on the changing face of connected fitness

‘What the category thought of as safety wasn’t good enough’ “Unprecedented” only begins to scratch the surface of this past year-and-a-half. Entire industries have been made and broken as the global population struggled to adapt to the largest pandemic in a century. Connected fitness falls firmly in the category that made it.

A Deep Dive Into Fitness Influencer Fitfluencer Responsibility | Well+Good

Hustle culture has us working harder and longer-and it’s taking a toll on our health. But research shows that even short breaks during the day can spell big health benefits. So go ahead and give yourself a break (literally); Wellness Recess will provide you with the inspo you need to add more balance- and fun-to your day.

Calm Meditation App Doubles Down on Kids’ Content; Teams With Pink, Maya Rudolph, Minions and More (EXCLUSIVE)

Calm is ramping up original kids content, as the meditation and mental-wellness app company looks to persuade more parents to shell out $70 for an annual subscription – with a roster of celebs and new characters to help their young’uns chill out and get to sleep.

The rise of the organic food market

The organic food industry is a booming business, with sales surging last year by 12.4% to $61.9 billion. However, most people don’t know what “organic” really means. In 2014, brand consultancy BFG surveyed 300 shoppers. Of those shoppers, 70% purchased organic food, but only 20% of respondents could define organic.

UK fitness sector could gain 5 million new members ‘with right support’

VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK’s fitness sector gain 5 million more paying members by 2030. Growth modelling conducted by industry body ukactive suggests that the number of active memberships at health clubs, swimming pools and leisure centres could grow by more than half – if the government puts the right support in place.

Some Rich People Are Counting Their Antibodies ‘Like Calories’

Medical concierge services are offering coronavirus antibody tests as a perk, despite caveats about their usefulness. Before Juhi Singh, 46, who owns a high-end wellness center on the Upper East Side, jetted off to the Amalfi Coast last month, she packed her bathing suits and left her 10-year-old son with his grandmother.

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