Welltodo Today: Celebrities Building Wellness Empires, Dirty Lemon Partners With Walmart, Nestle Eyes Plant-Based Opportunity

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Lululemon exec: Mental health is the ‘next major step in our journey’

Lululemon ( LULU) has become a leader in promoting a healthy workplace culture. Celeste Burgoyne, the company’s EVP of Americas and Global Guest Innovation, made a pledge to promote and support mental wellness on Wednesday at the MAKERS Conference in Los Angeles.

Peloton, Mirror And Tonal: 3 Retail Strategies, 3 Lessons

It’s not surprising that Peloton, Mirror, and Tonal – none of which is the exercise equipment you’d have expected to find in big box stores in decades past – have sought in-person trial experiences to market to and convert potential customers. What’s notable is the different paths they’ve taken.

The Goop rush: why celebrities are racing to build wellness empires

Forget scents that make you sneeze or scratchy blouses manufactured in sweatshops. There is a new celebrity racket in town and this one does not involve slapping your name on some cheap tat in a lucrative licensing deal. Goop is the name, and money-making is the game.

Forget the vagina candle: Harley-Davidson turns the rumble of a motorcycle into a wellness tool

Harley-Davidson may be one of the most iconic American brands ever created, and in its newest ad campaign, its motorbikes’ trademark roaring rumble isn’t just about the freedom of the open road: It’s touting the freedom it provides from the anxiety-ridden realities of our tech-driven culture.

Why Dirty Lemon is partnering with Walmart – Glossy

Dirty Lemon is best known for its “conversational commerce” retail approach within beauty, wellness and beverage circles. The move into Walmart is unsurprising given that Iris Nova founder and CEO Zak Normandin is laser focused on growing the company profitably.

Nestlé eyes ‘once in a generation’ plant-based opportunity

Nestlé is to launch a plant-based “tuna salad” this year as the world’s largest food company looks to meat-free products to lift sales after missing its organic growth target. Mark Schneider, chief executive, said on Thursday that he hoped plant-based meat and fish substitutes would breathe new life into its prepared dishes division, which includes brands such as Maggi noodles and Hot Pockets sandwiches.

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