Welltodo Today: ClassPass Headed For Unicorn Status, Hims & Hers Partner With Jennifer Lopez, Plant-Based Ice Cream Hits Peak

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

The boutique fitness industry’s mission to monetize community

On the last Saturday in April 2019, I was supposed to be waking up early, grabbing my CamelBak filled with water and snacks, and heading out to Algonkian Regional Park just outside of DC.

The wellness industry is selling you the myth that a healthy life is expensive | Margaret McCartney

I did not intend to have a spa experience. The plan was to go for afternoon tea, but the spa next door was included in the price. And so arrived a “wellbeing” menu, where one could choose between seaweed wraps to purify and a meditative steam room with energising lights to destress.

Report: ClassPass is hunting for unicorn status in a new funding round

The nearly seven-year-old, New York-based fitness subscription app ClassPass is reportedly trying to raise $285 million in a new funding round that would push its valuation to more than $1 billion. The company will issue 22.7 million Series E shares as part of the funding round, according to a secu…

Private equity firms will get comfortable with small beauty brands in 2020 – Glossy

Despite the indie beauty boom, there are fewer middle-market sized companies available for sale, pushing up the price on existing assets and causing a potential pricing bubble. As a result, private equity firms will likely look to smaller brands and look to ancillary beauty businesses such as those in manufacturing and technology.

Direct-To-Consumer Wellness Brand Hims And Hers Launches Partnership With Jennifer Lopez And Alex Rodriguez

In its latest commitment to changing the conversation around what healthcare and self-care should look like, Hims and Hers has partnered with Jennifer Lopez and Alex Rodriguez, to create a line of new, accessible wellness products for both men and women.

Peak Plant-Based Ice Cream Is Here-and That’s Fantastic

Unlike Beyond Meat and the Impossible Burger, the plant-based ice cream market is driven by small business owners.

America Loves Its Unregulated Wellness Chemicals

That last question can’t be reliably answered-the research just isn’t there yet. But the knowledge gap hasn’t done much to dampen consumer interest in CBD, and manufacturers looking for the next big thing have already started experimenting with lesser-known cannabinoids like cannabinol, or CBN.