Welltodo Today: ClassPass Talk The Future Of Fitness, What Is ‘Age-Tech’?, Anytime Fitness Rebrands

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

2019 Rebrand by Anytime Fitness

Anytime Fitness is the UK’s second biggest private health club provider and operates 159 individually-owned gym locations. Globally, it sits as the world’s fastest growing fitness club provider with over 4,500 clubs globally.

The rise in vegan eating is being driven by choice – retail choice – FoodBev Media

It is common knowledge that diets such as veganism are here to stay, but as concerns about sustainability mount, more consumers are leaning towards flexitarian lifestyles. This is what DSM focuses on in its recent consumer report, entitled ‘Plant Power’, which has thrown up a handful of interesting findings about the changing nature of flexitarian diets.

The CEO of ClassPass on the future of fitness

In 2010, Payal Kadakia was trying to book a ballet class in New York City when an idea struck her – she would create a website that would allow users to book dance classes across NYC from one simple place. A year later, she founded the website that would eventually become ClassPass.

‘Age-Tech’: The Next Frontier Market For Technology Disruption

To understand more about the potential of “Age-Tech”, the convergence of Longevity and Technology, I spoke to Dominic Endicott, a venture capitalist and partner of Nauta Capital to get his views on “Age-Tech”, 4Gen and what the venture capital industry could contribute to the Longevity economy.

How Brands Like Lululemon Encourage Interaction With Collective Experiences

Inviting and syncing audiences to real-life event series and digital opportunities can encourage brand fans to participate in experiences that bring them together around pillars of the retailer. Brands are increasingly maneuvering to act as both a partner and a platform, offering access to programs, initiatives and tools that allow consumers to connect and participate on a deeper level.

The 10 buzziest wellness books to add to your 2019 reading list

With decluttering and organizing having a major moment right now, thanks to the nationwide obsession with Tidying Up With Marie Kondo , you may well have a little extra space in your Zen den for things that spark joy. Like, say, buzzy new wellness books you’ll want to get your hands on this year.

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