Welltodo Today: Does CrossFit Have A Future? Lululemon’s Latest Innovations, Beyond Meat Targets China

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Does CrossFit Have a Future?

After the pandemic and accusations of racism almost destroyed the gym brand, a new owner tries to bring it back. Early on an October morning, I met Eric Roza for a workout at a CrossFit gym in Boulder, Colorado.

Casper partners with Bed Bath & Beyond for its first shop-within-a-shop

Casper’s getting into bed with Bed Bath & Beyond. The mattress company will open its first store-within-a-store at BBBY’s reopening Manhattan flagship. Casper plans to open inside 10 more Bed Bath & Beyond locations in the coming months, leveraging the big box retailer’s name recognition. What DTC roots?

In Peloton post-pandemic competition with gyms, it’s fitness app Strava that can win

When this year’s Tour de France departed the city of Brest on June 26, most of the 184 pro cyclists were logged onto Strava. So were millions of recreational athletes around the world, from runners in Rio to swimmers in Switzerland to mountaineers in Montana.

Jessica Biel Launches Vegan Wellness Brand That Gives Back to the Planet

Actress Jessica Biel launched Kinderfarms, a vegan wellness brand that sells electrolyte solutions for kids and families, and gives back to the planet. Jessica Biel recently launched Kinderfarms, a clean health and wellness brand for families that produces vegan products.

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Lululemon is experimenting with the first fabric made from recycled carbon emissions

New fabric samples made for Lululemon are identical to the proprietary fabric that the company uses to make high-end yoga pants. But the fabric is the first to be made with recycled carbon emissions. The athletic brand partnered with LanzaTech, a biotech startup that turns pollution into ethanol for use in fuel or chemicals-in this case, the feedstock for polyester.

Is Clean Beauty Still Relevant?

As the notion of “clean” has solidified its place in mainstream beauty marketing – July 15 is officially “National Clean Beauty Day” – the backlash against it is becoming louder, too. For one, content creators – influencers, young brand owners and skin care experts with a loyal following online – have been questioning the meaning of the term.

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