Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.
GRAMMY®-winning Artist Partners with Echelon Fitness from Fan to Content Creator and Brand Ambassador CHATTANOOGA, TN (June 29, 2021) – Today Echelon Fitness announces its partnership with GRAMMY®-winning independent international superstar, education advocate, business entrepreneur and motivational speaker, Pitbull. Also known as Mr. Worldwide, Pitbull is ready to ride as part of the official Echelon Fitness team.
Ask CEO and founder Éva Goicochea which brand she’d like Maude, her sexual wellness startup, to emulate, and you might be surprised by her response: Patagonia, the California-based outdoor clothing company. “They’re selling a product, but they’re simultaneously committing to change how we all think even if we don’t own the product,” Goicochea says of the brand, which is known for its ubiquitous, if overplayed, fleece vest.
All the sweat ( Peloton Interactive NASDAQ:PTON) has put into recovering from its treadmill recall is at risk of being wasted after the company reportedly made moves to “brick” customers’ fitness equipment if they didn’t sign up for its monthly exercise programs. While Peloton maintains that it’s for safety reasons that customers pay for those $39 a month subscriptions after having shelled out over $4,300 for the treadmill, the high-end exercise equipment maker may find it ends up making fewer sales if it doesn’t resolve the situation favorably for customers.
I’ve been on the alternative milk beat for several years now. I’ve chugged milks made from pistachios, peanuts, hemp, you name it. But I’ve spent the most time by far with one of the few alternative milks that has managed to boom beyond being a fad and turn into a fridge staple for many American consumers: Yes, I am, of course, talking about oat milk.
Priority is your collection of invites to make the moments you live for. Sipping coffees on the house. Strolling past queues at sold-out venues. Getting first eyes on fashion collections. Or getting first dibs on gig tickets. And it’s all yours, just for being on O2.
Nike’s Q4 earnings sprinted past estimates last week with no signs of slowing down. The athletic wear giant is expecting revenue to surpass $50 billion in 2022-and seems to have landed on the winning strategy. The workout: Nike is exercising a focus on customer loyalty with its membership model.