Welltodo Today: Ella Coined ‘Daughter of Nigella’, Millennials Front And Centre

Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

How Under Armour And Forever 21 Are Winning With Millennials

Move over baby boomers, the millennial generation is now front and center as the primary consumer group that retailers are working frantically to woo.

The Daughters of Nigella

He praised what he called his new competitors’ “diligence and soul.” “I’m grateful for it,” he said. “They’re very connected to their audience. I think they’ll still be around in a decade.” For now, a primer to these avocado advocates.

Athleisure’s Time to Sweat

Activewear is getting overstretched. “Athleisure” — so popular it grew into its own category within the clothing industry — rocked the fashion world in recent years by taking stretchy leggings and neon crop tops out of the gym and into everyday life.

Do Wellness Programs Work? As Companies Buy In, Return On Investment Is Coming Under Scrutiny

For Lisa Li Moye, the reward for 70,000 steps taken over three months came in the form of a $70 gift card from her health insurance company. She spent the money on an organizer for her husband. “His stuff was everywhere,” Moye, a 28-year-old resident of the New York City borough of Brooklyn, said – his hats, keys, wallet.

Peloton, a SoulCycle Rival, Spins New Campaign

Four-Year-Old Brand Tasks New CMO With Growing Brand As Competitors Expand Cycling brand Peloton is peddling a fresh marketing push and has hired a new chief marketing officer to do it. The four-year-old, fast-growing startup has hired marketing veteran Lori Marcus to expand its global reach.