Welltodo Today: Equinox Holdings Eyes IPO, Care/of Partners With Target, Hungryroot’s $100m Sales Push


Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Wellness brand Care/of to drop new vitamin line at Target

Target has yet again collaborated with a DTC company. Personal wellness brand, Care/of, on Wednesday announced the release of a new vitamin line at Target’s stores and website. The partnership is Care/of’s first “foray into the retail market.”

The Fitness Industry Needs To Be More Inclusive, and It Starts With Prioritizing Modifications

When trainer and disability advocate Kelsey Lindell was growing up, the only thing she got in trouble for was forging notes to get out of gym class. “I really hated exercise,” she says. “I’m missing half of my left arm, and I felt like I stuck out…which was really discouraging.”

SoulCycle owner Equinox Holdings is mulling a SPAC to go public, new report says

SoulCycle majority owner Equinox Holdings is mulling a public offering via a merger with a SPAC, according to a report from Sportico. The luxury gym and fitness brand is said to be meeting with as many as 12 blank-check firms that are in search of a company to acquire as a flood of SPACs hit the market, according to the report.

Hungryroot’s CEO is projecting to increase sales by over $100 million this year, as the online grocer bets on its algorithm to maintain velocity post-pandemic

Hungryroot increased its revenue run rate to $175 million this month. CEO Ben McKean said he expects demand for customized grocery service to stay strong post-pandemic. The company is making changes to its algorithm to predict which groceries specific customers want. See more stories on Insider’s business page.

This science-backed athletic wear can help you sit up straight

Working hunched over a desk or a kitchen table or reclined on a couch is probably ruining your posture. So is staring at your phone for prolonged periods of time or walking with your head down. But what if you could wear something that made you sit just a little taller during the day?

Leon pulls out of US market after pandemic…

‘Naturally fast food’ chain Leon has closed its Stateside restaurants in Washington DC and Virginia as the pandemic has “taken its toll” on the company’s finances. The group said it will instead be focusing on its UK and Europe sites. However, Leon said it hoped to revisit a US expansion in the future.


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