Welltodo Today: Equinox Launches Outdoor Gym, Google’s Secret Healthcare Business, Coca Cola Axes Zico Coconut Water

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The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Google’s secretive healthcare business wants to organize the world’s health information, but insiders describe how turf wars and trust issues are hamstringing the operation

It’s been nearly two years since Google revived its Google Health division. The new Google Health has big ambitions to tackle some of healthcare’s stickiest problems. It won’t be easy. It’s still battling fallout from public distrust stemming from a controversial data deal with the health system Ascension.

Martha Stewart sees high potential for Boomer CBD opportunity – Glossy

On September 10, the lifestyle guru launched her Martha Stewart CBD wellness line in partnership with Canada-based CBD company Canopy Growth Corporation. Sold online through Canopy’s site, the collection of flavored oils, softgels and gummies is very on-brand for Stewart.

DTC health and safety products see increased traction | Modern Retail

As flu season begins and with it possibly a second coronavirus wave, consumers appear more concerned over health and safety than ever. Before, home essentials were in high demand. Now, it’s nicer products focused on health and sanitation. Startups like air purifiers maker Molekule, DTC bidet Tushy and emergency kit brand Judy expect the growing interest in their products to follow suit.

Coca-Cola announces plans to discontinue Zico coconut water, considering other less-popular brands as well

Coca-Cola Co. KO 0.37% is discontinuing its Zico coconut water brand and considering axing some less-popular versions of Coke and Diet Coke as it slashes its product offerings in response to the coronavirus pandemic. The decision to discontinue Zico by the end of the year “comes at a time when we are hyper focused on delivering on our consumers’ wants and needs,” a Coke spokeswoman said.

Equinox Embraces Outdoor Fitness with Al Fresco Gym in LA | Stylus

As the at-home fitness mania we describe in Social-Distancing Strategies loses its novelty, upscale US gym chain Equinox steps in with an entirely outdoor (and well-equipped) gym in Los Angeles. While the city’s climate presents distinct advantages for open-air exertion, the move also underlines the enduring appeal of group fitness.

On TikTok, Workouts Are Over Before You Even Know It

Hot Bod is a weekly exploration of fitness culture and its adjacent oddities. Time spent working out is time spent considering the very nature of time. Time gets so devious during exercise! How can two minutes of push-ups last a full-blown Mesozoic era? And how does a half-minute recovery take only four seconds?

Here’s Why Everyone, Including Gwyneth Paltrow, Is Obsessed With This Clean Makeup Brand

Despite the massive demand for safer products to use on our faces and body, clean beauty-makeup especially-has a bit of a bad rap since it can be expensive and the results can leave a lot to be desired. However, there’s one clean makeup brand that has everybody, including Hollywood’s A-list, in love with its products: Saie.

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