Welltodo Today: F45’s IPO, Gyms Are Rebounding, Oatly Accused Of Greenwashing

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

Mark Wahlberg-backed fitness chain F45 goes public

The Mark Wahlberg-backed fitness group F45 Training scored a valuation of more than $1.4bn on Wednesday as it sold shares to the public for the first time, offering investors a bet on whether consumers would return to the gym after the coronavirus pandemic.

Gyms are rebounding. Sorry, Peloton

Spinning is still on trend, but with gyms rebounding, more exercise bicyclists may opt to do it there rather than in their homes. As a result, Peloton may be spinning out of the investor spotlight. Wedbush has downgraded the company’s stock from outperform to neutral, as interest in its home-fitness stationary bike-which surged during the COVID-19 pandemic-cools off.

Oatly accused of overstating revenue and greenwashing by activist short Spruce Point

Activist short seller Spruce Point Capital Management has accused Oatly of shady accounting practices and misleading consumers and investors about its sustainability practices. The firm, which has taken a short position against the maker of oat milk, called for Oatly’s board to hire an independent forensic accountant to open an investigation into its claims. The stock, which was down nearly 3% in premarket trading before the news, hit an all-time low of $19.84 per share on Wednesday.

ACE Launches Equity, Diversity and Inclusion Course for Exercise Professionals to Build More Inclusive Fitness Industry

The first-of-its-kind course is free for all ACE Certified Professionals and will provide continuing education credits Launched today, this course will help exercise professionals understand implicit bias and incorporate a person-centered approach to coaching With six modules that include evidence-based learning activities, this course is designed to help learners incorporate

The business of normalizing taboo topics

Make-up free with unkempt hair, influencers regularly appear on Peace Out’s TikTok page like they’re in the middle of their nighttime routine, putting on or removing a pimple patch inches away from a camera Having skin-positive conversations with Peace Out’s products have gained popularity on TikTok.

Deliciously Ella at 30: the plant-based pioneer grows up

On a semi-locked-down weekday morning Oxford Street in London is eerily quiet. But just yards off it, a chic little restaurant is buzzing, its clientele a mixture of elderly, grand, Mayfair locals and young, glossy women – devouring generous plates of scrambled tofu rancheros and coconut yoghurt with fruit compote.

Why The Fastest-Growing Bone Broth Brand Is Committing To Regenerative Farming

Today, the rapidly-growing bone broth company Kettle & Fire announces a new line based entirely on regenerative farming practices. CEO Justin Mares believes that with sustainable agricultural products and grass-fed beef, we can minimize harm to the earth while also richly nurturing our bodies.

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