Welltodo Today: F45’s UK Expansion, Ivy Park Could Surpass $1.5bn, Dopamine Fasting

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

F45 continues UK expansion amid stock market listing rumours

F45 is expanding its UK footprint with the launch of two new studios in Manchester. The Australia-based franchised operator already has a presence in a number of big UK cities and towns – including London, Brighton, Birmingham and Reading – and is now spreading its reach in the north-west of the country.

Starbucks unveils raft of new sustainability commitments – FoodBev Media

Starbucks has announced plans to become “resource positive”, storing more carbon than it emits, eliminating waste and providing more freshwater than it uses. The coffee chain, which operates more than 30,000 stores around the world, will shift from single-use to reusable packaging and expand its plant-based options, moving towards a more environmentally friendly menu.

Woke brands walk a thin line with ‘moral merch’

Brands that consumers see as having a positive impact grow at twice the rate of other brands. Getting behind a cause can be a double-edged sword, as brands run the risk of coming across as cynical. Evidence shows that having brand purpose is not a bad thing, but using purpose as a gimmick could be.

Is Peloton a Fitness Fad or a Tech Company? Everything’s Riding on the Answer

You may not yet be familiar with the term “connected fitness,” but you’ve seen the TV commercials for the company behind it. John Foley, founder of exercise-cycle maker Peloton Interactive Inc., takes credit for inventing a fitness craze that has achieved cult-like status and holiday-advertising ubiquity.

Dopamine fasting is the latest wellness trend you need to know about

It’s the latest wellness trend direct from Silicon Valley in the States but what exactly is this new fad and does it actually work? From Gwyneth Paltrow’s vaginal steaming to LSD micro-dosing, the past decade saw some pretty out there wellness trends – and just as it drew to an end, we were gifted with one more: dopamine fasting.

How Dry January became a gateway drug for non-alcoholic booze marketing

Happy January 11th, everybody. Booze and beer brands have been co-opting holidays of all stripes for eons. In fact, cultural celebrations like St. Patrick’s Day and Cinco de Mayo have become mainstreamed by beer advertising for so long, they’re less celebrations for Irish and Mexican pride and more for anyone who ever needed juuuuust a bit more of an excuse to binge drink on a weekday.

Adidas is banking on Beyonce for growth with Ivy Park athletic wear line debut

Adidas is banking on pop icon Beyonce, who’s dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.

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